The visitors would not invest in your company unless they get the assurance that
the details they are going to provide you for making the purchase would not be misused. The website gives the assurance that the threat of financial security is going to come in the minds of the buyers. There are chances that the username and the password get in wrong hands and they might misuse them. Thus the businesses can assure online security through SSL and other modes of secured payments like pay pal. While planning to set up an ecommerce web design, the above mentioned issue has to be given utmost importance.