Email Campaigns
One of the most used mediums of marketing these days are email campaigns
, sending out mails to your subscribers is very important in keeping you in their mind, like the phrase goes out of sight is out of mind, but dont take this the wrong way and be in their sight all the time, constant pesky email campaigns that flood your inbox are often shown the spam stamp without even looking at what they contain. A very important factor in sending your email campaign is also the frequency at which you send it out on. We all know that content is the most important factor that a marketer must look into when sending a campaign but it wont matter what content you send if you send it every three hours, its still going to hit SPAM!
To be honest with you there is no guidebook or strict frequency limit to sending out your campaigns, send them every three minutes if you want! But with constant tries and shots in the dark a lot of companies have almost figured out what frequency level should be there when sending out an email campaign. Hey, wait dont just start experimenting already to figure out what your frequency should be, firstly you must know how the customer responds to your email campaigns that you have been doing so far, which will be so easy only if you could get those report, right? Well at Octane you do! Getting back, once you figure out the reports there are almost two basic frequency levels email campaigns are sent out at, one is the monthly email campaign and the other would be the weekly. Depending on how involved you want your customers to be you pick the more relevant one
Monthly email campaigns: If you go beyond this time lap, its going to be hard for you to make your customer remember who you are and what you do. Once a month keeps you in the customers mind but not in that irritating why do they keep mailing me all this crap way, so when the customer needs to make a purchase the customer will have you in mind and not curse you for staying there!
Weekly email campaigns: Coming down from monthly, weekly campaigns are another effective way to keep yourself in your customers minds, although there are a few, a very few companies for whom sending a daily campaign works, weekly email campaigns would be the suggested mode of communication with customer. Some companies have made their email campaign research public which points to that dropping down from trice or twice per week to once actually decreased the number of unsubscribes and increased clickthrough rates and open rates.
And now the good part, Octane Marketing Pvt. Ltd. gives you all the reports on how well your frequency level is working with you and your clients and not just that Octane provides you with a detailed analysis of the all post your report which can help you plan the next one more suitably.
by: Samarth Saxena
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