Email Marketing - 7 Ways to Build Relationships, Grow Sales and Get More Customers

Email Marketing - 7 Ways to Build Relationships

, Grow Sales and Get More Customers

With the rapid growth of social media, many believe ezines and other email marketing are less valuable as a marketing technique. I disagree. When done well, they compliment other online and traditional marketing strategies - and provide an effective and affordable way to generate new business and keep current customers engaged and buying more.

Whether you want to stay connected with customers, build your reputation as an expert or generate leads and sales for your business, success (a.k.a. results) with email marketing is in your reach. Here is a few things to consider, so you get results.

Build a permission-based list. Customers and prospects that choose to receive your emails are a goldmine for small businesses. Make it easy for people to sign-up by including a 'join our mailing list' option on your website, blog, email signature, etc. Invite people you meet at events to join. Invite customers who visit your location to join. Make building your list a priority.

Deliver what you promise. People sign up based on what you communicate about value (what you will provide) and frequency. If they expect tips, articles or special offers, include them. If they expect something monthly or weekly, be consistent and don't send them more. Otherwise, people will unsubscribe or not open your emails.

If you use email marketing for multiple reasons throughout the month or quarter, allow people to choose what they wish to receive. Most email marketing programs allow for a variety of list options, such as newsletter, special offers, and events at sign up. For example, a reader may sign up for your monthly newsletter only, everything you send or something in between. They have control and you have readers who want what you send.

Use a compelling 'subject' line AND headline. You need both. The subject line gets it opened, the headline gets it read. Too often, the subject line is almost an afterthought. Give it the same attention you give a headline - make it compelling and recognizable. One way to do this is to include your company name such as '10 Tips for Better Living from Company XYZ' or 'Upcoming Events from John Smith'. If you do a monthly newsletter, give it a name and include it in the subject line each month. The headline in your email is a key to getting people to read it and works the same as other print advertising. Make it benefit focused - what's in it for them or why should they read more?

Stay True to Your Audience. Be clear on your target and always write with them in mind. Since most email marketing lists begin with customers, you should have a good idea of who they are, what challenges they face, what they like and dislike and why your products and services are the best choice. As your list grows, you will have less intimate knowledge about your audience. That's okay, because you can assume they are looking for the same value and information. Why else would they sign up? So stay true to your target and you'll enjoy greater success with your email marketing.

Make Content Count. If you are writing promotional copy, keep it concise and make sure your message - value/benefits, offer, and call to action - is clear and understood. Bullet points and sub-headlines work well. Write copy in the present tense, not passive voice. Avoid weak words like can, may, and maybe since they dilute your message. If you write newsletters, make sure the topics are relevant and timely for your audience. Select topics that tie-in with what is happening in the news, in their lives or in their business - at this time. Include links to your website, blog, special offers, or other resources - to create additional traffic.

Add 'Share' or 'Forward to Friend' Buttons. Share buttons allow your audience to share your content with friends, contacts and followers on Facebook, Twitter, LinkedIn and other social media sites. It's a convenient and effective way to get your message to others - to grow your list and generate leads.

Use Customer Quotes. Adding a brief but compelling customer quote creates a third party endorsement and added credibility to your email marketing. Make the customer 'real' to your readers by including the customer's name, city, company (if applicable) or even a picture. If you have testimonials on your website, and you should, include a link to your website and invite your audience to read more.

While email marketing is highly targeted, yet low cost, it is also measurable; something I really like. Most programs include reports to show you how many emails were sent and opened, how many readers clicked through to your website or other URL's and how many bounced back. And here's the best part - you can actually get a list of WHO opened and then clicked through to learn more. How could you use this information to create more sales in your small business?

Joan Nowak, Business Coach, Speaker and Trainer,

Now Pay Close Attention --

Using Video Testimonials to increase your websites sales and revenue is simpler than you've been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales

Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.

First: Visit Fast Video Testimonials

Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.

Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.

Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.

POST COMMENT

Everyone Can Generate profits On the web for Sure E-Commerce Today And The Expert Use Of Article Marketing Bonamant Teboul Review-Bonamant Teboul Scam Quick Profit Formula Reviews - Another Shark in the IM World? Where to Find Flips with tons of Profits in your market Effective Product Marketing for MLM Leaders Want to Drive Lots of Traffic to your Site? This Easy Marketing Strategy's a Real Winner! Facebook Marketing Solutions Photography Marketing & Selling Secret #15 - How To Present Prices To Prospects In Your Studio The Keys To Profitable Online Marketing Forex Trading the Easy Way - How to Catch All the Big Moves and Profits! Recession Prices Create Incredible Buyers Market Email Marketing Drip Campaigns