Email promotion is a technique with which a marketer can promote the company through Internet
. An entrepreneur can get in touch with the customers directly without the involvement of an intermediary. It is a distinct as well as effective form of promotion of the business. Mail promotion is used as a tool to promote the brand image of the business and establish a strong foothold in the market. It is a cost effective promotional method for the companies and especially small or medium scale enterprises.
A marketer should keep a few points in mind while preparing to opt for marketing plan. You need to prepare first an opt-in list containing the names as well as addresses of the prospective customers. It is better to prepare an opt-in list as this list is prepared containing the names of all those people who have are willing to receive the mails of a particular interest. One can display an advertisement of receiving newsletters or online promotions on the website of a company or online banners. The main aim is to spread the information or news about your company conducting an email campaign and persuading maximum amount of target customers to receive the mails. A person can advertise about the same through online article writing and blogs. You can draw the target audiences from blogs as well as collect from your bunch of article readers. After preparing an opt-in list, you can collect the tools or computer programs which automate your process of conducting a campaign. There is email marketing software available in the market that enables a person to send bulky mails to the users residing in different countries or regions. These tools also store the campaign history of a mail sent to a customer. Some computer programs automatically send the mails to particular questions by the customers such as a welcome message, Out of Office Reply or Get Back to You Soon. Once you have sent the messages, you can also keep a track of the responses. This entire marketing plan is necessary and fruitful to retain old customers and fetch new ones.