Email Marketing - Be In Control!

Like most people in the email marketing business

, I get over a hundred emails a day, and I'm sure that some get many more. How do you stay in control of these emails and avoid becoming overwhelmed? In this article I want to share with you a couple of tips that I have found essential in controlling my email marketing.

First of all I have completely separate email accounts for work and pleasure, and there is never a crossing-over between the two. I never access my work emails from home, and I have no idea how to get into my work email systems. It worries me when I see work colleagues sending out emails at 2am!

At work I try to restrict the times when I actually access emails. My account does not automatically notify me of incoming emails, so I can be in control of when I choose to read them.

My first reading of emails normally happens when I sit at my work desk and turn on my laptop. I need to check them early morning so I can be aware of staff absences, meetings, etc. I will then not access them again until early afternoon, and I will have a final check before leaving the office at the end of the day.

I am quite ruthless with deleting what I consider to be 'non-essential' messages, and I've yet to come across a situation where I have regretted pressing the 'delete' button! The only time I will consider saving emails is when there is a potential need to construct a 'paper trail' to support my actions in dealing with a situation.

The one advantage that my work email account has is that I receive very little junk mail - the filters are very efficient! My personal account, however, is not so efficient, and my junk mail box is normally full of tempting 'offers'. I can honestly say that I never open any of these junk emails, and I can normally scan and delete 30+ emails within the space of a minute.

With my personal email account I have been very careful to set up a number of folders for messages that I need to keep. For example, I have a number of buy-to-let properties and I regularly receive account statements from my letting agents. Upon receipt of these I immediately save them to folders where I can get instant access should the need arise.

Email messaging can become overwhelming, and it's so important to stay in control. To summarise, I recommend the following:

1. Keep your personal and work email accounts completely separate.

2. Avoid accessing work emails from home, and vice versa.

3. Restrict the times during the working day when you access emails.

4. Be ruthless when deleting emails, and avoid building up a backlog.

5. Use folders where possible to save emails that you consider too important to delete.

6. Try to clear your inboxes every day!

Following these simple recommendations can keep you in control of your email accounts and make you a more effective worker!

by: Graham Bray

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