Email Marketing Best Practices For E-newsletter
Newsletters play an important role in B2B email marketing
. Here are some email newsletter best practices for design, structuring and providing opt-outs.
From Address
Identify the sender of the email
An ideal front line must look like this "" company-name
Subject Line
Always highlight your product/solution benefits.
Use a relevant subject line that provokes the reader to read.
Include news on latest technology/product related to industry.
Avoid usage of flowery words that create panic in reader and to avoid spam as well.
Newsletter Layout
Provide the company logo on top.
List the main content in a tabular or bullet form.
Add images that suit content or occasion for which it is sent.
Provide URLs to read newsletter online.
Provide copyright /privacy protection information in footer area of the newsletter.
Provide related reading references such as research report, studies, etc.
Newsletter Content
Provide engaging and relevant content.
Display content as bullet points or short paragraphs.
Include engagement tactics such as polling, voting, games, videos, forum replies, etc.
Keep the content minimal and bold. Add "Read More" or "Check out" buttons to enable recipient to continue reading from the website.
Include interesting reading material (provide links) from research bureau"s or survey companies.
Add relevant graphs, analytics and images to summarize the content in individual articles or reports.
SEO optimize for keywords and phrases.
Aesthetics
Follow a theme for every newsletter; it helps readers to relate to the content well.
Place unsubscribe/opt out link in a notable position.
Provide links to online subscription page; helps when the newsletter is shared in social media.
Provide copyright authorizations for newsletter content in the end.
Opt-outs
Ask permission "" It helps readers distinguish between legitimate e-mails and spam.
Don"t share - Once you are provided permission to send newsletter, do not share with third party vendors.
Provide unsubscribe or opt-out message at the end of every newsletter you send. Provide manual unsubscribe options in the mail for those who face technical difficulty while trying out the automated u-subscription option.
You can use marketing automation solutions to automate email sending and creation of email templates for B2B email marketing. E-Newsletters are a great way to collect warm leads in your marketing funnel.
by: brianwarren
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