Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
E-Newsletters
An Informative Way to Build Strong Customer Relationships
Turning prospects into customers and customers into loyal clients is one of the keys to a successful business. To effect this transition, it is important to build a relationship where people can get to know and trust you. An e-newsletter is one of the most effective tools to get this job done.
E-newsletters are effective because they provide your prospects and customers with timely, useful information that is relevant to them. Providing relevant content will ensure that your newsletter recipients will open your emails and maintain a positive connection with your business. The development of this interactive relationship is why e-newslettersare an important foundation to any successful online marketing program.
At FulcrumTech, we make it our business to help you provide the most timely and useful information for your prospects and customers. Then we deliver that information in a compelling format that not only helps to build brand awareness, but also loyalty, interest, trust and long-term relationships.
Promotional Email
A Powerful Way to Drive New Business
Promotional email is a powerful tool which takes your message directly to the inbox of your clients and prospects. And, because it is all electronic, response to your offer can be immediate. Promotional email can stimulate demand, increase traffic to your Web site and drive new business. It is the most direct and personal form of marketing available because your message can be tailored to a specific segment of your list. It is also faster and less costly than other forms of direct marketing.
FulcrumTech can help you to use promotional email to achieve measurable results. Our experts can develop content that motivates action, create a design that will entice your recipients, ensure that your emails are delivered, and track your results to ensure the effectiveness of your campaign. And, when your promotions are tied together with your e-newsletter, landing pages, Web site, and other interactive communications, your online marketing program will reach a new level of effectiveness.
Transactional Email
Automated Communications for Improved Customer Relations
Transactional email is sent to encourage, confirm or complete a transaction in which your company has already engaged with a customer or prospect. They are typically sent automatically, and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. They can be an important follow up to a promotion or other customer contact.
With overall open rates averaging greater than 70%, transactional email can also be used to improve conversion rates to purchase, cross-sell or up-sell products, increase Web traffic, qualify leads and provide marketing accountability. It is an important tool for maintaining a consistent, professional image, and providing quality customer service.
At FulcrumTech, our experts can help optimize your transactional email success by:Determining the events that would benefit most from triggered emails.Developing customized rules which determine transactional email content and frequency.Defining metrics to measure the success of transactional messages.Ensuring that your transactional program supports to overall goals of your online marketing program.Email AnalyticsReal-Time Data Keeps Your Program on TrackOne of the greatest benefits of online marketing is the ability to track your results immediately and in detail. Because reporting is so quick and easy, you can test multiple versions of a promotion before you send it out or modify promotions that are not performing as desired. You can also learn who responded to an email to enable you to further segment your list. Our analysis of email metrics is integrated with your internal metrics, such as sales, to gauge success as defined by you.With FulcrumTech email analytics, you can see:Open ratesClick through ratesUnique opens and clicksUnsubscribesBouncesDelivery ratesCall-to-action response ratesAnalytics by segmenthttp://www.articlesbase.com/social-marketing-articles/email-marketing-campaigns-3568051.html
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