Email Marketing: How To Tell Which Email Is Legitimate

One of the most misconstrued Internet marketing techniques is email marketing

. A lot of people mistake marketing emails as spam emails and this is a very big misconception. There are big differences between marketing emails, or email newsletters, and spam. For one, marketing emails are legitimate correspondences from real companies. Spam is simply malicious mail that tricks recipients into doing something that will divulge personal sensitive information. These are often used for scamming. One can't really blame people if they ignore marketing emails. After all, they're just trying to protect themselves from identity theft or scams. But it is also a waste to ignore marketing emails because you never know what bargains you could get from them. There are actually ways of telling which emails are legitimate or not.

Email marketing is a legitimate marketing technique for online businesses. And like other legitimate marketing techniques, email marketing is planned properly. In order to find out the legitimacy of an email you receive, check the quality of the content. Spam emails usually contain little to no content. It merely asks you to go to a site or download an attached file. Never do this. A legitimate email marketing correspondence will never ask you to download a file for information. Everything will be presented well in the email content itself. You would most likely see detailed and well written content that pertains to the company and its products.

Some companies even go the extra mile and publish their newsletter into an image file. But remember this: In email marketing, whether they're published newsletters or pictures of products, image files are always embedded, meaning you need not download it as they will automatically appear in the message body. Remember - never download image files from random emails.

Another way to spot a genuine marketing email is to Google it. Most spam scams are declared on the Internet. You should take advantage of your resources. Look up information you see in the email body. As mentioned above, a spam or scam mail won't contain a lot of information. Off the bat, you would know it is spam if there isn't enough info. But if you want to be doubly sure about it, you can do a look up. You can try Googleing the company name found in the email. If an actual and legitimate-looking website comes up, then you should feel secure about it. But if you see a lot bad feedback about the company indicated in the email, ignore it.

You should make an effort to weed out marketing emails from spam. You may get lots of good deals out of them. And remember, marketing emails are opt-in correspondences - you're receiving them because you personally opted to join the mailing list. These emails will most likely appeal to your interests so make an effort to read them. Keep in mind these are legitimate marketing efforts of legitimate online businesses.

by: Victor Green

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