Email Marketing Pricing The Range

The quality of an email marketing service provider depends on its ability to collect

subscribers in the legal way, the support that can be got from the technical team in terms of phone and mail interaction and finally the fee structure. Now there are several parameters that need to be looked into in terms of pricing.

The main hosting fee is coupled with the contract fees, the setup costs, termination fees (in case you would like to) and several other hidden costs. Generally the payments are to be made monthly and you are allowed to terminate the use of service any time you wish. Sometimes agencies provide free trial periods. If you feel to be benefited, you can go for the service or cancel the registration.

The main component of the email marketing pricing will depend on the enormity of the customer list. The more numbers they will have to manage the more they will charge for it. For addresses with 500, the agencies generally charge something around INR 600. For the customer range between 500 and 5000, the charge hovers around INR 3000. Higher than that and up to 15,000 clients, you will have to pay around INR 8,000. The general price for the number of customers above 15,000 but lesser than 50,000 the price is INR 20,000 in the normal case. If you have a business greater than 50,000 customers your pricing is subject to fluctuations and you may get some discounts. The best advice would be call the providers and know for yourself.

Generally all providers give a thirty day trial period to the traders. If you continue using the service you will have to pay a very moderate price which you can always expect to balance and get over with the profits that you would get from it. As your business grows and the email marketing service provider gathers more number of customers for you, the payment is liable to change, but you can choose weather or weather not to consider the new customers. The clicks and activities of new customers are duly tracked by the software robots and you can get a full feedback to decide on the future plans regarding them. Email marketing reports tend to give you the best support and they are usually provided by the email marketing agency for free. If you see a positive report, you may even forward it to all of your customers as attachments or links in the mails and this will do a good promotion of your business. When others know that your product is doing well, customers are bound to get interested in it and there is a huge chance that they would personally go for it.

by: Ankur Patel

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