Email Marketing Solution 101: Taking A Proactive Role

Every online entrepreneur - also called a "netrepreneur" - enters into an email marketing

software deal with hopes that it will be the answer to his or her problem of how to increase sales. With the promise of being the ultimate email marketing solution that software-selling companies make, netrepreneurs automatically become hooked on the notion of doing nothing and achieving more. This is as if signing up for a failed deal because any sensible businessperson will tell you that this is next to impossible and no such thing exists. Hard work is always rewarded in the end.

Therefore, thinking that with a software in place, email marketing will be simplified to just approving ads and waiting for your Web site to gain traffic is a wrong concept which needs correction. The software might make advertising easier, but this should be used as a leverage to get ahead of the competition. A software is simply a tool in solving your problem of increasing sales with the ultimate email marketing solution being a strengthened advertising campaign. The following gives a guide on how to take on a proactive role in your marketing endeavors:

Make sure to stick to the rules regarding spam. Violating the antispam policy has serious consequences for a business person. Aside from losing all the hard work you have invested in building your company's and your Web site's reputation, you can be penalized as well. Read about the rules regarding spam so you can avoid violating them. A rule of thumb is that the number of addresses in your mailing list should only come second to its quality. Make sure that every recipient has indeed consciously subscribed to getting of email advertisements from you. You must have a visible unsubscribe link no matter if this means losing a precious contact.

Do not rely on the list provided by the software. You have to check from time to time the contacts contained in your mailing list. Because a software provides reports, use this to your advantages. Determine which addresses have bounced emails and which have hit the spam button. Never attempt to send another email to such contacts. Instead of doing so, you can come up with a retention campaign for those who are threatening to unsubscribe as seen in the unread report. Another smart move in the management of your list is to provide for adding of the "from address" to the recipients address book to ensure that your email goes to the inbox instead of the spam folder.

Produce a professional and appealing advertisement. After ensuring the above, you can now focus on the advertisements you send out. Again, to avoid being considered spam is to have your ads contain only forty percent of image. Although images can be aesthetically appealing, having an image dominated ad can be blocked by many ISPs rendering your ad of no use. You can also opt to have an email newsletter so that your contacts can have a steady stream of ads.

by: Victor Green

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