Email Marketing: The Pros And Cons

Email campaigns are effective ways to promote services and products regardless of

the industry involved, and in view of the on-going economic slump they are becoming even more important. It is important to note however that as with other types of marketing, email marketing has strengths and weaknesses, advantages and disadvantages. Correctly used free email marketing enhances online credibility, reputation and sales. When casually or incorrectly done it can literally obliterate any relationships with clients.

Some of the pros of free email campaigns are: Email campaigns are relatively hassle free as their primary aim is to craft an email that will grab clients' attention. Compared to many other methods of advertising email campaigns organized within a fixed budget can be cost effective. Immediately after the emails have been sent it is possible to gauge their success by the number of emails or other responses returned. Relationships, which can reach beyond email sales, may result in long term relationships. A global reach is possible with email campaigns as people from around the world are targeted. Emails can improve understandings regarding what clients expect of the product and the seller. Alterations in the design or content of the campaign can be made at anytime. Campaigns can be developed based on the likes and dislikes of the targeted receivers.

Some of the cons of free email campaigns are: Email lists take time to get up to speed, thus the opt-in list will take time to grow. It may be difficult for those who receive the campaign emails to distinguish them from spam. There may be more problems as the size of the opt-in list increases. There is no assurance that even a great marketing email will be delivered to the inboxes of clients. It may be hard to meet each email publication deadline. Coming up with different content for each campaign can be difficult.

Smart email marketers enjoy a number of email marketers' pros which include but are not limited to: Freedom to do whatever is right for them in the moment which gives them lots of options Freedom to experiment and learn. Once the basics are learned online emailing seems easy. When things are working well and are automated, time becomes exponential and more money is made at an increasing pace. When a design goes well it brings an experience of incredible pleasure.

Auto responders are now available making email marketing both easier and more efficient because the marketer just types one message, clicks submit and it is sent to every name on his or her list. A subscriber to an email mailing list can be worth several thousand of dollars in future revenues so it important to quickly learn how to be a professional at email marketing and enjoy all ts pros.

by: Steve Duval

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