Email Marketing Tip - How To Write Email Subject Lines That Will Boost Your Email's Open Rate

Email Marketing Tip - How To Write Email Subject Lines That Will Boost Your Email's Open Rate

The number one factor that will determine if a new business prospect will open up your email, is the subject line. This world lives and breathes by emails. Even those who don't have their own personal computers or laptops at the very least have email accounts. So it makes sense for anyone starting an email marketing campaign to create email subjects that are compelling, to the point, and that beg the reader to open the message. Here's a look at some methods that will create emails that are begging to be read, or that at least pique the curiosity enough to be read.

- It needs to be short and yet to the point:

It might be tempting to write an email subject line that reads very passive. It's intimidating to reach out to those who might not have ever heard of us. There are so many other emails, and forms of media competing for their attention. Who's to say that they will really care about what you have to say, or about what you have to advertise and sell? The fact is that you have to believe in what you have to offer enough to present it in a bold and pointed way. Really, if you don't feel confident in what you are saying or advertising, then why should the reader?

- It should be engaging:

It's not enough to say, "Read me please", or "For you kind reader". So what? These subject lines are guaranteed to go right to the trash bin. Not only are these subject lines boring and weak, they don't tell the reader anything. If anything, they can be perceived as being emails containing viruses or other malware. This is the last thing that you would want your advertising to suggest. So be sure to create a subject line that makes a person say "Hmm", and then want to open the email for more information

- It should be relative to the body of the email:

If you create a subject line that has nothing to do with the body of the email, all you will succeed in doing is making people very angry. Then they will block your emails forever. Some people think that if they create a sensational email subject line they will automatically draw more readers. Bait and switch is never a good idea. Bottom line, your subject line should always relate to the body of the email.

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