Email Marketing Tips and The One Shortcut You Really Must Avoid
Email Marketing Tips and The One Shortcut You Really Must Avoid
I don't know about you but I get many emails from internet marketers, sometimes several from the same marketer in the course of a single day.Some of these emails rarely get opened, others merit a quick look while there are a select few which I actively look forward to receiving.
The reason that email is such a powerful tool in the internet marketer's arsenal is that, when used correctly, it can be extremely effective but you really must get your email strategy right for it to work for you.
One of the greatest things about email marketing is that it is free to use so it is not costing you anything to send offers to your customer list. Beware however, because the fact that email is free does not mean it must always be good and an ill-conceived email campaign has a huge potential to cause your business great harm.
Remember I said that I often get multiple emails from the same marketers in the same day? Well I don't mind that too much but what really drives me mad is getting the multiple emails about the same offer from the same marketer on the same day.
Now that really is irritating and puts me right off.
The very fact that email is free can lull some marketers into a false sense of security and lead them to believe that they can send out emails at will and about whatever they please. This, however, is afallacy and a very dangerous one indeed.
Overuse of email marketing can serve to alienate your customers and you pay the highest price of all if your machine-gun approach to email marketing causes members of your list to hit the unsubscribe' button. No doubt you will have worked hard to get the subscriber to join your list in the first place so don't drive them away with ill-considered marketing once you have them on board.
Therefore my top tip is to be sparing in your email marketing campaigns. Use your emails as a gentle means of customer persuasion and not as a blunt instrument to club them into submission.
Different marketers have different email styles and clearly not every style will work for every customer.Personally I hate the short teaser-style' email which may say something like: "Hey Patrick, Check out this awesome link belowyou will be so glad you did!" but then tell you nothing more about the link in question.
My response to those emails is always the same: "Give me some reason to click the link and I will consider it, otherwise my time is too valuable to go on some random internet fishing expedition." Now that is just my response and other people may just as easily think: "Wow a mystery link. I wonder what it is? I had better go and find out."
In contrast, my favourite types of email marketing are those messages where the personality of the sender really comes across and where care has been taken to provide some valuable information, a personal insight or perhaps a funny story. Often you will find a link to a product buried at the end of these emails and this softly, softly' approach sits best with me.
Whatever you do, you must ensure that your own personality comes out in your email marketing campaigns. Don't try to be someone you are not and certainly don't try to copy the email style of another email marketer. You may have heard the phrase: "First sell yourself and then sell the product," and this technique can be a very powerful approach indeed to email marketing.
Finally the one shortcut you really must avoid in any email campaign is to buy a list of email addresses and market to them. Firstly you will have no way of knowing whether the people on the list really have any interest in the products or services you are offering and secondly this is the best way of getting yourself a reputation of an email spammer; something you really want to avoid at all costs.
Don't risk your reputation, however tempting it might be to market to a ready-made list of names. Build up your own list and market to them and while it takes longer the results will be far better in the long run.
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