Ever wondered what happened to the Classic English in this day and age of text messaging and tweeting? There was a time when we used to rely heavily on the postal mode of communication, the good old letters and telegrams. Then we became ingenious and devised ways to ensure these communications travelled faster and brought to light speed posts and courier services. How could the innovative human stop there? The quest for the new and better continued and it gave birth to fax and e-mail communication style with the punch-word being instant communication. E-mails were lengthy and descriptive with demonstration of excellent punctuations, spellings and grammar. Soon we progressed to swift one-liner e-mails and the day and age of today when subjects like Text-Messaging (SMS) and Tweets (twitter.com) rule the roost. With this dramatized opening let me come straight at the concern that I want to share through my article today. Is good old e-mail marketing heading for its demise thanks to the growing use of social media platforms?
The impact and fruitfulness of e-mail marketing must not be challenged for the simple reason that it is the most effective way of reaching out to your targeted audience and one of the best ways of direct marketing. However, with more and more companies deploying marketing strategies through popular social media platforms such as facebook and twitter the focus has shifted from e-mail marketing campaigns. It is true that social media appears more interactive as compared to e-mail marketing services campaigns and instead of talking at customers (e-mail marketing), talks with them (social media). However, all of this is no way a barometer of added business which should eventually be the goal of any marketing strategy.
In conclusion, I would like to stress upon the fact that the good and the old should both be retained and judiciously mixed in a marketing campaign. Social media marketing and e-mail marketing can both co-exist and produce winning results for an organization. What say folks?