Email Opt-in Lists: Building One Vs Buying One

When it comes to opt in lists, internet marketers face a hurdle: should they build

a list from scratch or buy one instead? Is it smarter to just pay for a database of random email addresses or invest time and effort into creating a fresh database of eager-to-buy leads that showed interest in what you have to offer?

Buying an email opt in list may seem like a better option at first, however-it's not. Buying a list almost always results in low response rates, conversions and overall poor performance. Moreover, buying it's quite expensive-something most starting entrepreneurs can't possibly afford.

That's why I recommend building your own email opt in list from scratch. However, don't get me wrong here, building an email list is neither easy nor cheap, but either way it's much smarter than wasting money on a dead resource. List building may seem complicated at first, but eventually it all comes down to squeeze pages and traffic... And the best thing about it is that you don't have to do it forever, eventually you'll have a big enough database of subscribers to make money on demand.

Just by sending out an email to a list of people who trust you, who opted in for your list and received value from you, will generate instant traffic to any offer of your choice. Whether you're an affiliate marketer or a product owner-sending instant traffic to a webpage is something you want to have up your sleeve. And it's not just any traffic too, these are people who Trust you and are willing to actually listen to your advice.

Most common stepping-stone in modern list building is getting started. The majority of marketers don't know where to start from and that is what's keeping them stuck for a long time before they begin building their lists. That's why I recommend learning more about what a squeeze page is and how to create one first.

by: Igor Kheifets

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