Email Marketing offers companies the chance to connect with their customers
. It is one of the easiest ways to keep your company fresh in the mind of existing and potential customers. Email marketing involves sending emails which could be used to inform customers about a new product or service, or to simply could be a company newsletter updating them on your latest deals.
There are many pros and cons to starting an email marketing campaign. This type of advertising is a cheap yet quick way of reaching a high volume of people. With most consumers checking their email a minimum of once a day, your message is sure to be read not long after it was sent.
The emails can be personalised depending on the data you have about your customers. It is also possible to send certain emails to specific customers on the list, so only customised news is received. The results of an email marketing campaign are easily measurable. Special tools can be used to measure exactly how many sales are generated from the links that feature in the email sent.
Email marketing allows companies to generate repeat business from subscribers and is an environmentally friendly way of communicating with customers. Rather than spending money on expensive mail shots, email marketing is an innovative and sustainable way of reaching your intended audience.
Businesses that are considering starting an email marketing campaign can employ an email marketing company to do the hard work. The firms provide a range of services involved with email marketing. Prices of course vary depending on what it is you employ them to do.
A prospective email marketing company should be able to give you a list of their services and a rough timescale of how long it will take for your marketing campaign to get off the ground. They should also be able to provide you with an example of how they will measure your campaign results and how often you will receive this information.