Email marketing through the seasons

So you've decided to jump on the email marketing bandwagon

, but you still aren't quite sure what to send your subscribers. How about creating a promotion?

Promotions can increase your sales and boost brand awareness. Need a reason, theme or idea for your promotion? Consider using seasonality as your promotion's backdrop. Seasonality offers endless opportunity for you to get creative, so you can create an email marketing campaign that is unique and effective.

There is an abundance of holidays, events and celebrations that occur throughout the year, which means that there is an abundance of marketing opportunities. Every single month has an accompanying marketable holiday or season. In the beginning of the year there is New Year's Day, Valentine's Day and St. Patrick's Day. There is also Easter, the coming of spring, summer and the Fourth of July.

If you can't find an appropriate holiday or season, why not create your own? You probably haven't ever heard of "Chocolate Covered Insect Day," but if you had seen that you're local chocolate shop was celebrating and offering a great deal on chocolate covered grasshoppers, you'd probably be interested, right? The great thing about creating your own holiday is that you can be as weird or wacky as you want. The more interesting and creative your holiday, the more attention you'll attract.

Combining HTML email marketing and seasonality is a no-brainer. Most email marketing platforms have features that will make your seasonal promotions even more impressive. For example, many platforms offer a set of free seasonal email marketing templates. The templates are designed to make your campaign go smoothly and quickly.

Another efficient feature offered by many html email marketing companies is autoresponders, sometimes referred to as "TriggerMail." Basically, autoresponders are exactly what the name impliesan message is automatically sent to a subscriber based on some action that has taken place. If your subscriber has entered in their birthday information, an autoresponder can be set to automatically send them a birthday message with an attached birthday coupon. It lets your subscribers know that your company will be there for them and considers their birthday an occasion for celebrations.

Autoresponders are wonderful not only for birthdays, but for any holiday promotions, because you get to set the date and time of the send.

Make full use of seasonality and html email marketing to boost your brand awareness.

Email marketing through the seasons

By: Lewis Mossman

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