Emailing Your List - Avoiding Information Overload

Emailing Your List - Avoiding Information Overload

I received another email today. This email was practically the same as the last five that the well known marketer has sent me. Was there any value in the email? Not really. It was just another sales pitch for the latest and greatest product. This makes email number seven that this person has sent me in the last week about this product. Unfortunately, I will not be purchasing his product as the price tag is well beyond my budget. I believe that I have invested enough money in this business and it is time for it to start making some of its own.

With respect to the emails this marketer has been sending me, I did in fact receive some very valuable information with respect to the frequency and subjects of the emails that I received. I was able to see what it is like to receive emails from an internet marketer and I must say that receiving emails from both a sales funnel as well as random blasts was a bit annoying and confusing. As I worked through his sales funnel, the random blasts that were sent to me seemed out of context with the funnel. For this reason I decided to separate these for my subscribers so as to streamline the information they receive. Otherwise, it can be like reading a book by selecting random chapters to read. To make sense of this, lets analyze the sales funnel and the newsletter or blasting methodology.

If you are familiar with autoresponders, you are familiar with the fact that they are essentially a series of emails that contain step-by-step information regarding a particular subject. Generally, these emails are on a set schedule so as to drip-feed the information to your subscribers at a rate that is easily and conveniently absorbed by them. It can take the form of a simple step-by-step how-to or it can even be a full blown e-course. Either way, the modules or emails can be spaced appropriately. Modules that are light on information and that contain easy to accomplish exercises can have a short follow-up time, whereas modules that are heavy on information can be spaced out accordingly. Whatever schedule is beneficial to the reader is what is followed and all of the information is very specific.

A newsletter, on the other hand, is usually much more general in information and would contain industry news and articles as well as products that would be useful to individuals with a more advanced understanding of the subject matter at hand. A newsletter is great for sending or receiving information about new product launches as well as hints, tips and tools that may be of use to the subscribers on a particular list. In short, sales funnels and e-courses are for those just starting out in a field and newsletters are for those that have completed the modules in the funnel. So how does an internet marketer, regardless of the niche, avoid overloading their subscribers with too much information? Simple. Separate the lists.

Promote two separate lists. The first could be your sales funnel. This offer could be tooled or geared to bring a newly interested prospect up to speed in the field of interest. Remember, the sales funnel list is separate from your newsletter list so prospects that sign up for your sales funnel or e-course do not yet receive messages from your newsletter. As new prospects work their way through the funnel modules, it is your job to set it up in such as way so as to bring them consistent and applicable value via the entire series. This is your chance to market yourself as a valuable resource to them. This is very similar to the offering a limited free trial.

Towards the end of your sales funnel, tempt your autoresponder subscribers with a freebie that requires them to opt in to a subscription to your newsletter. Explain to them that they will see long term benefits form your newsletter through which they will receive all of the information on hints, tips, tricks, product launches and industry news that they can handle.

The short-fall of this methodology is the fact that it requires double opt-in not only once, but twice, once for the e-funnel and once for the newsletter. Losing subscribers at the end of the sales funnel is quite possible, but your goal should be to build a targeted and responsive list of qualified prospects.

This methodology will help separate the laymen from the journeymen in terms of which list they are on. Following this pattern will prevent information overload for individuals new to any particular field of interest. Additionally, it will prevent the more learned crown from getting emails that are boring and useless to them.

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