Embedded Links: Windows to the Information

Embedded Links: Windows to the Information

Text message solution for mobile marketing has gone far and wide. It has left no mobile unturned in order to take mobile marketing campaign to each individual. Mobile marketing and mobile advertising undertake bulk text messaging route to reach a large number of customers at one go. These text messages can be interactive through short code options to various interactive menus.

Limitations of a text message

A text message has certain limitations, viz.

Restricted word length, as putting more words will make a message too lengthy to grasp readers' interest.

Limited more menu and sub-menu through short code, as multi-menu options reduce the user operability.

Short time span, as complete informative message may cross the tolerable time duration for the user.

So, delivering the requisite information within the restricted parameters is posing a challenge to mobile marketing and interactive marketing techniques. The effort needs to be directed to achieve keyword dense message that provides useful information within the text message.

Placing a URL in text message

The above mentioned limitations can be overcome by placing embedded links in text message. This link can open a gateway of unlimited information to the user, as even the best possible text message cannot encompass all critical information to be conveyed to the consumer. Compressing the information to suit the text length may miss out on some data or the meaning.

Placing an embedded link in the text can leave the consumer with an option to seek more information if needed. As such, web sites can have unlimited information. A link placed in the text message sent to the mobile phone can make consumers aware about the existence of the website, and they can access it as per their convenience.

Website is more useful in converting a visitor into a customer as web content rich with graphics, images and multimedia that can always allure the consumer. The job that a text message is intended to do is to take the interested consumer to the website through a URL placed in the text message.

Product specific link

Providing product or service specific embedded link can navigate the interested consumer to a specific product or services' webpage only. This can reduce the time spent unnecessarily on the other web pages irrelevant to the consumers' interest. This will, again, be effective in lead conversion. Further, if a consumer is willing for more information, a website can always offer her what they are looking for.

Thus, embedded link in a text message can open up a window of information to the consumer. At the same time, it can prove to be a tip of an iceberg that lies on a website.

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