Emerging Trend Of Daily Deals Websites

Now days daily deals websites are popping up not only in India but all over the world

. But this concept is gearing up in India and many entrepreneurs, marketers are finding it quiet appealing and they are looking forward for implementing it as well as some have already come up with good online deals websites which are making quiet good business. The business model of Groupon which is the most promising company in this space has lead to mushrooming of its clone sites in Russia and U.K. Even though many daily deals sites are popping up but in the end the websites which are strong in itself, appealing to customers, providing best deals and have ability to spend more will survive in market.

The way web has changed in past years has brought almost every service like banking, communication, research and shopping just next door. With the concept of daily deal websites, online shopping has come up to next level where things are just a click away. These websites are attracting people as they know bargains always attract customers and hence to promote impulsive sales huge discounts are being offered in form of new deal every day.

The trend of new deals everyday is gaining popularity and with so called time counter on the site creates the situation of scarcity where one is forced to grab it even though there is not much requirement. Apart from it offering of huge discount vouchers play a great role in triggering of sales process. Also other things like referral schemes where in if you make a member and if your member purchases something then bonus points will be added to your account which in turn means free shopping for you is helping in spreading the word of mouth.

The concept of daily deal buying emerged in china as tuangou and later on it spread over to other parts of world. Tuangou emerged as a result of group buying where in customers went in a big group to buy same product and in return vendor provided discount as a result of collective buying. This concept is a win -win situation for both vendors as well as customers as for vendors it expedites the sales process where as customer is happy with discount shopping.

Finding a site like this is not a task as you just has to be internet savvy. Some sites are very specific like offering only digital products or golf equipment etc whereas others are general offering deals on variety of items. Figure out your favorite website and subscribe to it so that you dont miss important deals and grab them before they are sold and just be careful in giving credit card information to trusted sites only. Try buying things which you need most instead of being getting carried away by excitement of bargain offered. This online shopping with huge discounts has given a totally new experience to shopping.

by: Neha Chawla

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