In June 2010, to celebrate 40 years in the world of fashion
, Roberto Cavalli has announced the launch of a new logo. The new corporate logo is a gold-coloured 40, with an interlocking R and two Cs in the centre of the zero. The word "anniversary" appears along the bottom of the zero. The heraldic RC logo is set inside the number zero, which represents perfection. The digits making up the symbol create another emblem rich in meaning for Roberto Cavalli - that of Venus, who in mythology represents Aphrodite, goddess of beauty and love. She celebrates Roberto Cavalli's love of women and all the passion that this designer has dedicated to the in 40 years, enhancing their femininity and sensuality.