Encouraging and Motivating Channel Partners

Encouraging and Motivating Channel Partners

Good communication is the key to creating better relationships not only with your customers but with your partners as well. For companies that focus on channel management services, creating effective communication among business partners is vital.

For example, channel conflicts can easily be avoided given the good connection and contact between parent/manufacturing companies and their resellers. For partners, however, it takes more than just good communication to motivate the workforce in general.

One has to take note that motivating a channel partner may differ from motivating a staff of their own and would usually require channel management services from a software company. The difference is that the boss would usually want to inspire the staff into the direction of the company's commerce objectives like sales performance and customer service while motivating channel partners like dealers and distributors require their inspiration to be directed to easy product sells.

Basically, the staff would just want to do a better job at keeping the blood of the company going while business partners would want to vertically develop their own trade in a faster and easier way. This means that these businesses partners would to know and understand better the "how to's" of promoting and delivering their goods or services in all aspects of the business. To put it simply, they are result driven, usually with the purpose of being on a short term goal.

Piquing their interest would be a good factor for motivation. Orienting them into discovering a new way to do business in one aspect or another will surely help them to do their business not only more efficiently but also more inclined to the style of the parent company's process.

Knowing their weakness is also a sure way of improving the quality of their work. Patching up the holes after a working assessment of their business method could help them modify and improve their sales performance and even give them an easier time at selling. A SWOT analysis with a particular seminar for their group can be very helpful.

Keeping them up to date with the company's activities might also help in motivating them since they use such information to their advantage. Promoting internal contests or other friendly business contests that would involve all business partners would surely spark fire and motivate them to perform their work faster and better. Incentives in the form of activities, events and goings-on inside the company can also give the same results. Commission programs and good per-sell rates can even better motivate these partners to perform their best. After all, companies operate under the principles of capitalism which means they need to be profitable to be able to grow.

Instating programs, training sessions, seminars and other skill development events gives them the idea that the parent company will provide them with everything they need to learn about the job as well as supporting partners with the information they require. Back these events with giveaways. Free stuff always gets the good side any person especially after a hard days work.

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