Enhance Your Digital Marketing Strategy With Video Content 5 Easy Tips To Get You Started

Have you incorporated video into your digital marketing strategy

? If you havent already, you shouldvideo is viral, video is everywhere, video content is the SEO (Search Engine Optimization)waveof the future.

Video content as a marketing strategy saw a 27% increase in 2011 over 2010 according to studies conducted by Content Marketing Institute and Marketing Profs. If you havent used video as part of your content marketing campaign yet, you need to check out these 5 easy tips to get started.

1.Take the Plunge - Make your video

Decide in advance what message you want to convey to your audience and write an easy script. Dont be too nervous and try to be your normal, engaging self. Be that likable, charismatic person your customers will want to get to know.

Be sure to apply the KISS principle here. Keep it simple, in laymans terms so you engage a larger audience. Keep it short as well. Just a minute or two should suffice and youll be able to keep your audience, who has a very short attention span, watching.

You dont need expensive equipment or software, the message is more important. A consumer HD camcorder will produce excellent quality and you can edit your video if necessary in a simple program like iMovie.

2.Vary your content

Think of what your customer might want to see from you. Maybe you can provide industry related tips or lessons in a short video tutorial, or highlight your best employees so your customers see the personal side of your company. Engage your audience and win customers as you wow them with your knowledge and expertise. Giving your brand a likable face via video is a great way to establish and maintain great customer relationships.

As much as establishing a personal video presence is important, a video testimonial may have even more weight. If you think a written customer blurb giving kudos to your company is compelling, just see what a 30 second video praising your products or service can do for your brand.

3.Post your video

You can put your video on your website or use one of the popular video sharing sites. YouTube and Vimeo are hugely popular. For example, YouTube reported a 30% increase in viewership in the last eight months, exceeding 4 billion video views each day. If its brand awareness youre looking for, you just found your platform.

4.Share your video on social media

You want to have as many people as possible see your video content, so be sure to share your video on all of your social media platforms. The more your video is seen, the more chances it has to be shared, liked, +1d or re-tweeted. The more viral your video goes, the more you get your company name out there, increasing brand awareness exponentially.

5.Optimize your video

Video content is prioritized by Google search results, so video can give you a boost in SEO. Be sure to use your relevant industry keywords in your title, tags, and descriptions as much as possible to help search bots find your video and enhance organic SEO service atlanta. Create a sitemap for each video you create to ensure search engines find and index your content.

Add hyperlinks in the description section of your video to draw people to your website. If you are using YouTube, add a YouTube Call To Action on your video. For a $5 fee you can have a direct link to your website or Facebook page as a banner below your video.

These 5 easy tips can get you going on your video content strategy. The benefits are clear and if you arent using video as part of your digital marketing company atlanta strategy, you are missing a key piece of the puzzle. Get ahead of the competition and start using video as part of your content and watch as your brand goes viral. (Contact Us), the digital marketing experts if you need advice on launching an effective video content marketing campaign.

by: avaxseo

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