Ensuring Your Web Design Company Stands Out From The Crowd
In these recessionary times characterised by overcrowded markets and low budgets
, the need for ensuring that your web design company stands out in the minds of prospective customers has become paramount for the survival of most of players in the creative digital and marketing community.
The majority of web design companies want their business to stand out from the crowd and be easy to distinguish from their competitors, thus ensuring the speedy acquisition of new clients at a price that ensures a healthy profit margin per web design project.
To ensure that your web design company is easy to differentiate from others that you are being compared to, it needs to have a clearly thought out Unique Selling Proposition that permeates through all your brand visuals from your logo to your website design, corporate slogans and sales pitches. The unique selling proposition needs to become the Raison dtre for your company in a way that can not be ignored by customers and becomes a source of pride for your and your staff.
In order that your customers choose you over any of your competitors they need to see, perceive and APPRCEIATE quickly what is unique about your company and why choosing you will provide them with unique benefits that they wont find elsewhere.
Your Unique Selling Proposition is not about what your web design company does but about what you can do for your customers which your competitors cant.
The easiest way to present your Unique Selling Proposition to prospective clients is to combine a powerful offer with a strong guarantee. First of all you need to identify what attributes or services your customers will value and based on this think of a powerful offer you could make to your customers that you are prepared to guarantee. Implement this offer with its own marketing strategy until it becomes what your business is known for. An example of this would be free annual hosting packages for all websites that you design.
By creating a powerful and compelling Unique Selling Proposition for your business you take yourself out of the price sensitive zone and increase your profit margins. More customers will choose you because you appear to be offering more for the same price.
If other companies try to copy your Unique Selling Proposition and start marketing themselves using offers, this reduced the effectiveness of your competitive advantage. That is the reason why you also need to continually evaluate your Unique Selling Proposition and ensure that it remains.