Enterprise Seo Trends Of 2012
Enterprise SEO is the process of implementing and maintaining a set of SEO related projects and focusing on SEO inside large enterprise companies
. Always we must be sure that we are updated with SEO trends to achieve best results. This article discusses some of the important enterprise-level SEO trends to be watched in 2012 so far.
Corporatization of SEO in the Enterprise
Specialists of SEO in India suggest that a dedicated internal SEO team is required in enterprise companies for exceptional results in SEO. The need for outside support rises as SEOs investment and resource demands rise within corporations. This can be mainly seen in for companies to secure content and off-page support.
The primary needs of the enterprise in 2012 are:
* Link development
* social media
* content strategies
This trend brings the solidification of enterprise-level SEO (India) analytics tools for in-house teams.
SearchLight, Brightedge, SEO Clarity, Matrix, Searchmetrics, and other toolsets are becoming essential complements to analytics, log files, crawling tools, and Google's and Bing's own excellent webmaster consoles.
Proliferating Rich Snippets
By 2012, Google will make it easy to get the author photo in search results. Then it will become a competitive disadvantage to publish without author information accompanying the Google result. Rel author is certainly the most interesting recent microformat that Google has introduced. We've seen the way rich snippets increase clicks in search results by providing more information and better "pop" on the SERP.
Google's rich snippets engineer of SEO in India, RV Guha quoted that "...it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it's really good for them. They get more traffic. It's good for users because they have a better idea of what to expect on the page. And, overall, it's good for the web."
On testing it was revealed that rich snippets can contribute to a staggering 52 percent lift in clicks or even higher. Rich snippets positively influence CTR in organic results. With great power comes great responsibility. Spammers are already jumping all over this one, so tighter controls will be coming out soon.
It's All Social
Discussion of social in 2012 will not be complete without Google+. When Google announced that search queries for logged-in users would not be passed to analytics, but to AdWords advertisers, it assured the web community that only a small percentage of queries would be affected. However with the increase in Google+ adoption, more users with accounts perform searches while logged in and that number will continue to rise.
Changes like this absolutely make SEO (India) more difficult and make way for the competitors. This is seen in the case of Bing which continues to creep upwards in market share though it is not in partnership with Yahoo. All that partnership has marginalized Yahoo search. Bing will have to grab market share on the merits of its search experience, and even more importantly, through marketing. Google+ can be integrated with search campaigns by implementing "social extensions" to connect AdWords accounts with a Google+ brand page.
Domain Authority
The domain authority is still an important trend to change SEO trend along with the social Medias.
Conclusion
In 2012, corporatization of SEO in the enterprise can be seen and by then rich snippets will proliferate and social and Google+ strategies as well as domain authority will be long lasting.
by: Jack Davison
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