Enterprise Translation Services For Organizations Expanding Overseas

Today many growing businesses have a good appetite for global expansion but one of

the biggest barriers that they face which impede their plans to expand abroad is language. Though a growing number of enterprises looking to expand their businesses overseas consider English to be the language of the business, it alone is not enough to gain traction in new markets. Thus, language translation is the foremost factor that enterprises must focus on, when planning an international expansion, as enterprises that do not cater to the foreign markets language fail to create a ripple in the international market.

With more than 6,500 languages in the world, depending on just one language to maximize ones reach and expand ones opportunities for profit would not bring in the expected results. Enterprises need to ensure that they use the language of the audience that they are trying to reach. This helps to make sure that the audience is not only able to read the content but also understand it. Moreover, in many countries there is more than one native language. For instance, in Russia, besides the official language Russian there are 27 languages that are co-official with Russian and at least another 75 minority languages. Similarly, in China there are 7 official languages and 59 other recognized languages. Besides, Chinese can be written in two character sets namely traditional and simplified. Traditional Chinese language is used in Hong Kong, Macao or Taiwan, while simplified Chinese is used in Mainland China and Singapore. In such a scenario, enterprises have to be careful when translating the business content to the host language. They must either translate it to the different languages spoken in a country or translate it to the most popular one. To be exact, the language that enterprises choose must be the one that is spoken widely and that reaches the maximum audience.

This definitely proves that language translation is something that must not be taken lightly. Enterprises must therefore partner with companies who provide excellent translation services in the enterprise space. With enterprise translation solution, enterprises can control the entire localization process, watch over each step of the translation, and save time and money. With cost and speed being two of the primary concerns of enterprise translation projects, the unique workflow and translation tools used in the Collaborative Translation Platform lower the cost of localization by as much as 50% while doubling the speed of translation. This definitely makes the plan of expansion a bit easy and smooth.

by: Gladeyas

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