Envelope Printing for Direct Marketing Campaign

Envelope Printing for Direct Marketing Campaign

A direct mail marketing campaign is one of popular ways to market a business. This strategy can be so effective that many companies heavily rely on it to boost their profit margin.

There are different direct marketing tools you may use for your own campaign. One of the most effective is the sales letter. Sales letters can help generate leads and drive sales with the help of a compelling copy and more importantly, an irresistible offer. But before your recipients get to read your letter, they have to be motivated by your envelope to do so. For this reason, your sales letter campaign obviously starts with the envelope you use.

The get the envelope opened, it must first capture your prospective customers' attention. Your campaign's success depends directly to the open rate of your envelope. By carefully implementing the best approach, you can significantly bump up your open and response rates. To help you accomplish this goal, here are some tips on how you can maximize your envelope printing project:

Tease your recipients

A teaser printed on the outside of the envelope hints at the benefits you are offering inside. Your teaser can be something that would pique your recipient's curiosity. Or you may choose to list down several of your benefits altogether. You may also include a call to action that aims to drive your audience to know what's inside the envelope.

Make it personal

Personal letters have a greater chance of being opened than other types of letters. And one way of making your direct mail look personal is by handwriting the name and address of the recipient. Another strategy is to use plain white envelopes with your return address custom-printed to you and your office, without any mention of your company.

Make it official

Just the opposite of a personalized-style envelope but with almost similar effect, an envelope that has an "official" look urges a recipient to open it right away. Emphasize the importance of your mail by marking it with a "intended for recipient only."

Choose quality materials

The quality of your envelopes can make a lot of difference in getting your mails opened. Imagine yourself receiving a sales letter in cheap, flimsy envelope. What would be your first impression? That the letter came from a cheap, fly-by-night firm, right? So give your envelopes a strong and sturdy appeal and choose something like a 24-pound paper stock for your envelope printing.

Even though the world has started to rely on electronic communication, not everyone runs to the Internet for credible source of information. In a marketing study, it was revealed that a significant amount of respondents prefer to receive direct mail than marketing emails that they only consider as spam. So when done right, your direct mail campaign can reach a market that is more open to your strategy. But a sales letter can only do its job when it is read. So make your envelope design enticing enough to compel your recipients open and read your marketing message.

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