Equator Launches Scottish Football Direct Website

Equator is delighted to announce the launch of the Scottish Football Direct website.

Appointed by Greaves Sports following a competitive three-way pitch, Equator was tasked with developing a new website selling official Scottish Football Association (SFA) merchandise, ahead of this year's European Championship qualifying campaign.

The eCommerce site, launched 20th May, allows fans to purchase the new Adidas Scotland strip, along with accompanying SFA merchandise such as scarves, hats and gloves. The fully content managed site allowed fans to pre-order their shirts prior to the official release date of the 10th June, and great features such as shirt customisation means that fans really can be the twelfth man.

Craig Levein's Scotland side will begin with a trip to face Lithuania on Friday September 3rd followed by a match against Liechtenstein at Hampden Park. The campaign will end with the toughest match of the group, away against new world champions Spain.

As well as the latest merchandise, the Scottish Football Direct website also includes a range of retro Scotland strips from years gone by, including a selection of home and away strips from 1967, 78, 82, 86 and 98.

John McLeish, Equator's Managing Director, was thrilled that Equator were appointed to work on this project; he said: "Working with Greaves Sports has been a great opportunity for Equator to use its eCommerce experience along with its extensive web design and development skills to create a site that does Scotland's football team and its fans proud.

"The 'Scottish Football Direct' site is the place for Scottish football fans to visit and show support for their team by buying the official kit."

Stephen McCranor, communications director of Greaves Sports, said: "Clearly we were very proud to be appointed as the official retail partner of the Scottish FA, so it was crucial to get the new site just right. We were very confident in Equator's appointment and the resulting site shows why. The new Scotland kit launch has been a huge success with the new jersey being sent all over the world since the release date."

Greaves Sports is one of the oldest sports retailers in the world, operating in Glasgow since the 1930s. The business is now the largest independent sports retailer in Scotland with four stores in Glasgow and one in Edinburgh. In addition to the Scottish FA, Greaves Sports is the official retail partner of Scottish Rugby.

Equator is a full-service digital agency that was founded in 1999. They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media. Equator's client portfolio includes Bhs, Peacocks, Office, AllSaints, Scottish and Southern Energy, Ramada Jarvis, Village Hotels, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.

by: Gen Wright

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