Essential Content For Marketing Calendars

A marketing print calendar is pretty different from traditional forms of calendar printing

. Unlike a common print calendar with various creative and optional elements, modern marketing color calendars have a few essential content elements that should always be there in their layouts. If you plan on making some marketing calendars yourself, you should know all about these essential content. Luckily for you, in this guide, I will tell you all about these essential contents.

Attractive, decorative images The first major thing that you should consider in marketing calendars are the images. For marketing calendars, you do not just put in the typical advertising image in them. You cannot do this because these images are meant to be seen, usually for a month or so. So do not use overly commercialized images in your marketing color calendars. It is best to use attractive and decorative images that people will happily look at and hang in their rooms. Only add just a subtle hint of a marketing message so as not to spoil its decorative purpose.

Detailed and informative date indicators The next essential element for marketing calendars are detailed and informative date indicators or calendar content. Most calendars usually just have the usually months and dates in them. However, marketing calendars on the other hand must always be extra useful so that people can pick them up and use them thoroughly. So always put in detailed and informative date indicators for holidays, events, natural cycles etc. The more informative your date indicators are, the more useful your marketing calendars should be.

Subtle and easy to understand marketing message The third essential element is the marketing message itself. This message for color calendars must be subtle but very easy to understand. Do not over do this by printing a large image of your product or your company logo. Also, do not print large marketing text content since this really puts people off. Try being subtle and place your marketing messages in the middle of the image and the calendar content itself. Keep it short and concise. In this way, you will not disrupt the flow of the calendar itself while at the same time subtly delivering your message.

Marketing call to action elements Finally, for all marketing print calendars, a call to action element is essential for it so succeed. There must be something that pushes people to respond to your marketing message. So it is important that you place contact information as well as ordering information right into each page of the calendar. Place these at the bottom or at the top of each calendar page to remind people that they can easily call or go online to get your product or service.

So those are the things that every marketing print calendars should have. Make sure that your calendar printing integrates all of these.

by: Leah Delaney

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