Essential Marketing Tips For An Agm

When you are planning for an Annual General Meeting

, you need to make sure that you market the event just as strongly and as effectively as if you were planning to attend a trade show or an exhibition. It may seem as though the only people you really need to impress out there are the potential customers and clients you havent managed to get on board yet, but this is much too narrow a view of marketing.

You also need to impress your shareholders and those with a vested interest in how your business is doing. The AGM is an important event that is geared towards giving people a genuine update on how things are going and what the future holds. The content and the agenda of the meeting are likely to be heard with great interest, but you also need to spend a good deal of time sorting out your organisation and presentation on the day.

When you have booked the venue for your AGM you need to go about planning to have it kitted out on the day with marketing materials that let your shareholders and customers know that your organisation has taken over for the time being. This is not just a practical thing, although practical concerns do come into it. For instance, you need branded material to indicate that delegates are in the right venue and to show them where to go in order to participate in the AGM.

However, the practical side of things is something you can work out with the help of the event management team at the venue. It is their job to help you organise traffic on the day and the layout of your AGM. Before you get to that stage, you need to actually work on the impression you are going to make, which obviously has to be a positive one because you want your shareholders to feel enthused by the steps you are making and your progress within the market.

You can use a mixture of different Exhibition Stands in order enhance the strength of your brand on site. Carefully marketed Exhibition Design do a great job of boosting your image even among those people who have already identified your business as one to watch for the future. Modern stands designed by experts demonstrate your professionalism and indicate that you have your finger on the pulse these are things your delegates are very keen to see signs of when they take part in an AGM.

Exhibition Contractors are a good place to start. It is possible to have banner stands designed with marketing messages or simply with logos and branding that cement your presence and project your influence physically in terms of distance. Banner stands are good at leading and directing people in busy spaces.

Pop-up stands act as a really good outposts and it makes sense to man them with members of staff who are there to put a human face on proceedings. Have your pop-up stands branded with the right colours, images and typefaces to fit your model and man them with members of your customer service team or your marketing team people who are skilled at interacting with delegates face to face, answering questions and directing.

You can also use modular display stands to provide a more comprehensive base for more information and as a temporary headquarters for the team charged with running the event. This can act as a meeting point, but also as a place where literature stands, audio visuals and supporting materials can be set up to reinforce the positive impression you are making and amplify your presence at the venue.

by: Alan Finn

POST COMMENT

A Modern, Minimalist Marketing Campaign Could Completely Rejuvenate Your Brand How Press Release Distribution Makes Online Marketing Quer Trabalhar Com Marketing Ganhando Bem? Marketing Calico Bags - Locating The Correct Material For Non-clothing Traces Advertising Clothing- An Efficient Instrument Of Marketing Telemarketing Companies Benefits Of Text Marketing Best Sms Text Marketing Software May Take Your Company One Stage Further Email Marketing Strategies To Help Improve Your Profit Margins 3 Questions To Ask Before Beginning Any Marketing Tactic Target Social Media Networks With Social Media Marketing How A Telemarketing Firm Helps In B2b Appointment Setting Insights On Long-term B2b Telemarketing Productivity