Essential Marketing Tools

Essential Marketing Tools

Essential Marketing Tools

When starting your own Internet Marketing Business you must have a marketing plan and know the tools you need to use within that plan. Your plan does not need to list everything you should be doing; it should consist of ideas for what you can do. But your plan will only work if you put a little effort into it. Your internet business will not grow if you just think about it; results will only come from TAKING ACTION. Your main goal in your marketing strategy is to bring people to your website and join your list. The majority of people who visit your site for the first time will not buy from you, so it's vital you start and grow a list. So within this article you will learn some tactics to market your site. Blogging: The success of your blog will depend on the information you put onto it. Also your blog will need to be updated two or three times a week. The more often you update your blog the more often the search engines will visit. Your blog posts should ideally be between 350 and 750 words. Include the keyword/phrase of your topic in the title, within the first paragraph and throughout your post but without over using them, as the search engines will penalise you. Remember search engines rank pages not sites. Article Marketing: The aim of an article is to encourage the reader to find out more about you and hence drive them to your blog. So the most important part would be the title, as this is what will capture the reader's attention. Your title should also contain keywords that people are looking for in your market. Your article should be between 500 and 1,000 words. You should not promote your business in the article of the body but concentrate on providing quality information. A company I would recommend to submit your articles is www.submityourarticles.com. Article Marketing is a very useful tactic and will benefit your business tremendously.Video Marketing: Video Marketing is becoming more popular and with the equipment available now, you can create a film and put it up on YouTube within no time at all. An important part when creating a video especially if you are playing the starring role is to concentrate on one piece of information in order for the viewer to visit your site. If you don't want to appear in the video you can use screen capture software to record what's on your screen and your voice as you are talking. When uploading your videos to YouTube remember to use your keywords and website URL. Affiliate Marketing: Affiliate Marketing means other people promote your product and you pay them a commission when someone buys from you. Typical affiliate commissions range from P-90. It would make sense to pay a higher rate of commission because you will get more people to visit your site and join your list, enabling you to offer them more products. Plus you will have no upfront marketing costs as the affiliate will be doing all of the work. When your program is ready you need to submit it to the affiliate networks. This is where affiliate marketers search for products to promote. A site I would suggest is www.AssociatePrograms.com Pay Per Click: When your advert is listed and clicked upon you will pay whatever cost you have set up for your Google Adwords advert (PPC).PPC Marketing is a very powerful tool and it tells you exactly how much you are spending on your marketing. In PPC marketing you use keywords that are related to your product which help drive traffic to your site. When you sign up for an Adwords account, I would recommend learning more about Adwords through some of Google's videos. I trust you've found this post beneficial; there are so many ways to develop your marketing campaigns. To Your SuccessGareth

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