Essential Points Of Retail Manager Job Description

Retail managers meet the company policies and targets by managing their retail stores or outlets

. The main focus of the whole activity is high company profits at the lowest possible costs. To fulfill this aim, the retail manager plans the market strategies, doing the desired market promotion accordingly.

Job Description

Depending on the company policies and the size of the retail store, a retail manager looks after all the departments whether finance, marketing, logistics, human resources, information technology or customer service. Training and development of the work force, delegation of responsibilities to staff members and employee motivation to meet the company goals, are also the major tasks expected from a retail manager.

A retail manager has to work in coordination with the advertising manager to prepare advertising policies, in order to create new customer and client base. He keeps a count of displayed products, number of products in the store inventory and the timely supply of the products demanded by the customers.

Major Job Responsibilities

The retail managers are responsible for planning, creating and effectively executing the suitable marketing strategies for the company promotion. They also resolve all kind of problems that arise during the execution process. Monitoring day to day retail store operations, data compilation, making arrangements to ensure the security of the store; are the major areas which are managed by a retail manager.

They not only keep a stock of all the essential items in the store but also cancel the orders of faulty/rejected items. Retail managers also keep a check on the price trend in the market to make necessary changes in the commodity prices. Retail manager job description is incomplete without mentioning the responsibility of attracting new consumers and clients.

Skill Requirements

A degree in business management is not enough to become a retail manager. Excellent conversation and interpersonal skills, relevant work experience, problem solving skills, analytical mind, self motivation, and; a command on English language are the essential skills required in a retail manager.

by: Peter Gitundu

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