Essentials For A Good Logo Design

Every time you see an image of a bitten silver or black apple what comes to your mind first

? Yes, the name of the company Apple Inc. and its products. This is precisely the work of a company logo. When the common people see a logo the name of the company should immediately cross their mind. A logo is a graphic representation of the name of the company and what values does it stand for. It does not matter how big or small the company is, a logo has a great impact on its acceptance by the people.

Nowadays with millions of customized logo designs popping up like mushrooms everyday its hard to make your own logo design stand out. However, this can be done by keeping some simple points in mind.

First of all the logo must be designed keeping the image of the company in mind whether it is corporate, cartoon, fun , elegant, classic, bold, or high tech. The concept of the logo should be finalized as per the requirements of the company and the application of the logo intended. One must also decide on whether to have a symbol or a logotype in a design.

A good company logo design must contain the minimalistic usage of color. Try to stick to the most basic colors such as black, white, green, blue etc. Furthermore, one must keep in mind that the logo should look good in black and white too.

A well custom designed logo must be of appropriate size. It should be neither too big nor too small.

The shape of the logo must be balanced and recognizable. It should not be confusing to the viewer.

If any text is to be added in the logo it must be clear and must not exceed more than 5 words. Moreover, the text must be easy to read. Too much calligraphy may ruin the logo. Try to keep it simple.

Too many artistic or intricate details are not necessary in a custom logo design. It must not look like a painting or picture.

Most importantly a logo design should be original and designed such that it is not confused with some other brand logo. A logo design should be unique.

Lastly a company logo design should not only be acceptable to the industry but also have appeal to the common people. It should create an impact and should be widely acceptable to people from various diversities.

However, one does not have to worry about all these details. Nowadays, there are several logo designing websites on the internet which offer great packages and quality work. Their logo designs are based on the customers input and pass through several stages of finalization. Being professionals they mould your ideas into well devised good logo design.

by: Alexmartin

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