Essentials Of An Effective Ecommerce Web Design

Increasing popularity of online shopping has led to the emergence of numerous new eCommerce websites

. Making your mark and attracting the internet surfers has become all the more difficult in the face of growing competition. The eCommerce website represents the company in front of the public and as such, needs to have a unique, innovative and impressive design. To have an effective and successful eCommerce web design, the company should engage the services of professional web designers and developers.

It is not enough to have an increased web traffic, an eCommerce website can be called successful only if it manages to generate the expected business. The surfers should find the site appealing and be tempted into becoming buyers, and the buyers should be so satisfied by their shopping experience at the site that they turn into repeat buyers. This requires a well-planned and systematically thought-out eCommerce web design. Some essential tips that can make a website eCommerce-friendly and draw the buyers are:

Target the market: The website should be designed with the target market in mind. Its layout, content and graphics should attract and hold the interest of the prospective customers, and influence them to make a purchase and want to visit again. The right keywords also need to be incorporated to draw more visitors.

Well-crafted buying process: The customers should not feel lost in the website. The site should be easily navigable and the site content should be such that the customer feels that the deals are transparent and fair. The buying process should be well-defined and also be the shortest possible. The path from the product display to the shopping cart should be clearly communicated to the customers, with prominent Buy buttons.

Visible pricing: The price of a product plays a significant role in the customers purchase decisions. People choose between products by comparing their features and rates. Therefore, the prices should be prominently displayed and easily visible. This will also reaffirm the sites claim of competitive pricing.

Customer-focused approach: An effective eCommerce web design always makes provisions for customer feedback & reviews; and efficient customer support, preferably through live chat.

Money matters: The mode of payment is an important aspect of an eCommerce website. The customers should be offered a reasonable choice of payment options, and the payment process should not be too cumbersome and time-consuming.

There are several skilled and experienced eCommerce web design companies that offer affordable services for designing and developing websites. They offer both enterprise and open source solutions that can be customized to suit the clients particular requirements.

by: Phill Jaques

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