Ethical Seo Tactics Offering Sustainable Search Engine Presence

Every website owner wants to have sustainable top rankings in all major search engines for their primary keywords

. Therefore they always look for the best SEO and SEM practices which could lead them towards top rankings on Google for long time. Nowadays, everyone knows that it is not possible to fool search engines. So, its better to use only ethical SEO practices in order to get long term benefits from SEO and SEM campaigns.

Change in Searching and Crawling Mechanism of Search Engines

Earlier several people used to adopt Black Hat SEO techniques to get instant traffic from search engines and top search engine rankings by creating doorway pages, link farms, legitimate contents, presence of invisible keyword rich text, and by using several other Black Hat SEO practices. However, modern search algorithms know well how to handle such wrong methods. So, it has become essential for people to adopt ethical SEO practices in order to attain expected results.

White Hat SEO/Ethical SEO

White Hat SEO also known as ethical SEO comprises of practices approved by search engines. Almost every search engine has some predefined mechanism of searching and crawling through numerous web pages. Some of the most important things which drive traffic to a website and improve search engine rankings are quality back links from relevant websites, original content (with appropriate density of keywords), and a search engine friendly website (with minimum possible clutters in code).

Creation of appropriate Meta Tags, links and image optimization, HTML code validation according to W3C standards, and removal of all scripts from the page makes a website search engine friendly. Without implementing these on-page optimization techniques, a website could not get expected search engine rankings and organic traffic.

Some of the most popular White Hat SEO tactics includes search engine submission, directory submission, article submission, social networking (using blogs, Face book, MySpace, LinkedIn, and Twitter), social media optimization, press release submission, and social bookmarking. Using YouTube and other popular tools.

The most important thing that needs to be maintained while doing all the above tasks is manual work. Nowadays, there are numerous automated tools available to minimize the human efforts and time taken in doing aforementioned things. However, that will not provide expected growth to website rankings. Therefore, it is advisable to use manual submission of all directory, article, and press releases in order to get maximum benefits.

by: Jessy Rider

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