Evaulating Web Site Performance ( Part 2 )

It is essential to know the differences between your site conversion rate and your

sales conversion rate, if your website is set-up to get visitors to fill out a form.

Considering that not everyone who fills out your form will eventually become your customer. However, whether your site is start-up to sell a product or service, or to bring the visitor to fill out a form, the site conversion rate will gauge the success or deficiency of your website whenever you make adjustments to the site.

You may want to implement some additional marketing strategies if you find that traffic to your site is excessively low.THere are numerous effective approach in improving the traffic flow to your websites,

1) particularly commencing a search engine optimization campaign. This campain will help to increase your position in search engine results so that consumers can find your pages faster and easier. You may either employ a search engine optimization company to do the work for you or examine the steps you that can aid you in improving your search engine rankings. Once you have improved your search engine positions on either approach, make sure you keep on top of them by consistent monitoring and adjusting of your efforts to maintain high positions.

2) Another component to inspect is how accessible it is for a visitor to your website to achieve the action the site is set-up for. Example, if your goal is for the visitor to fill out a form, is this form easily available, or does the visitor have to go through levels to get to it? If it's too difficult to get to, the customer may just move on to another site. Make sure your buttons are highly noticeable , and the path to your form or ordering page quickly accessible.

3) Finally, have a professional to evaluate the copy on your website. Website copy must be particularly equipped to your online campaign and not just a cut and paste job from your company pamphlet. The right copy can make the difference between profit and loss in your online campaign.

Evaulating Web Site Performance ( Part 2 )

By: Vonnee

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