Everest Profits Up 30% On 'Flight Of Quality'

Everest Profits Up 30% On 'Flight Of Quality'

Double glazing giant Everest has seen its profits for 2010 climb by 30% on the back of reduced costs and an increased marketing spend.

Speaking to The Telegraph newspaper on January 24, Everest's managing director Simon Jarman said that the company's recent efficiency drive been successful, with the 4 million savings spent on increased marketing activity.

As a result, he said the firm had secured a "flight to quality", with consumers flocking to an established brand in times of economic uncertainty a pattern that seems to be matched throughout the industry. While smaller firms are closing in their droves, industry heavyweights such as Anglian, Everest and Safestyle are reporting strong sales and a positive outlook.

However, Jarman added that Everest has plenty more room for improvement. "With the market declining the way it has over the past few years and our sales continuing to grow," he said.

"We've taken a significant chunk of market share recently and we have a huge opportunity to take more."

Like many many large glazing firms, Everest has diversified into the wider home improvement sector, selling conservatories, kitchens and security systems. The company is now branching out into energy products such as boilers and solar panels, with a national roll-out expected soon.

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"We have moved away from being just a double-glazing company," said Jarman. "This greater product diversification, the strength of our brand and the support we have given it have enabled us to weather the recession."

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