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Everything you need to know about Keywords in SEO
Density and Prominence
Density and Prominence
Keyword density is a measure of how much emphasis (weight) a
keyword is given within the content of a page. Most of the emphasis
of a page is assigned to the text at the start of the page, at the
end of the page and within these tags:
,
,
,
,
and
(up
to 3 or 4 times).
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Never waste a precious strong/em tag on content that isnt
a bunch of keywords. You can use CSS to achieve any visual effect
you want. You should only use those tags to put emphasis on a
keyword/key-phrase.
Keyword prominence is a measure of how important a word is
within its context in other words, how close it is to the
beginning of the sentence. E.g.: the word car is more
prominent in car sale London (at the start) than in
London car sale (at the end).
Keyword prominence and density are 2 concepts applied to every
aspect of your website: URLs, headings, keywords, links, etc. Keep
these 2 ideas in mind as you read through the rest of this article
they apply to absolutely everything.
Keywords/Key-phrases
A keyword is any word that accurately describes your content. A
key-phrase is a combination of keywords
Stop words are those considered too common or
vague, which are ignored in search terms (with
exceptions, but lets leave it at that for this article). You
may think theyre harmless since theyre ignored, but
stop words can be seriously damage your SEO strategy by occupying a
huge amount of keyword density and prominence within key-phrases in
titles, headings, URLs, links, etc Example:
Car sales in London = car sales has
50% density, 100% prominence Car sales London = car sales has 66%
density, 100% prominence London car sales = car sales has 66%
density, 66% prominence
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When writing up key-phrases, try to write in a newspaper
headline style and miss out common words such as the,
a, on, of, in,
you, me, he,
it, etc
PS.: There are too many stop words in the English language so I
wont put a list here, but I do have a list if anyone wants
it.
strong>Keyword Ambiguity
Search engines are aware of these ambiguities so you'd only be
shooting yourself in the foot if you tried to cover both. Take
Everything you need to know about Keywords in SEO
By: Martin Richardson
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Everything you need to know about Keywords in SEO Anaheim