Excellent Email Marketing Solution For Growing Companies

Internet marketing means tough competition

Internet marketing means tough competition. Companies from around the world want to make their product more visible, hence they engage in the two most popular and efficient online marketing strategies: search engine marketing (SEM) and email marketing. By 2009, there is a big 15% growth in the number of companies that perform marketing by mail. This is due to the efficiency of the method, which guarantees that your products are seen. According to studies, 50% of internet users worldwide check their email inbox every day. To maximize this advantage, you need a good email marketing solution.

Good Database Management

Growing companies can expect a growing mailing list. You must have data on every customer like age, gender and location. You can use the information in making personalized emails, which target a particular age or gender group. Moreover, you want to know the recipient's preference on the date of receiving a newsletter.

In "opt-in" marketing, there is an agreement between you and the customer regarding the frequency of promotional emails. You ask them if they want to receive future notifications and product updates. This is often called "consent advertising" because the customer allows you to keep them posted. Your marketing solution software must automatically save their preferences to your data bank.

Avail of an email service provider (ESP) that has a good database management system. It will come in handy if you can access the mailing list database anytime, online. The data should also be easily transferrable across Microsoft Excel, Outlook, Outlook Express and other related software.

Drip Marketing Scheme

Given that you have a good data banking system, your email marketing solution must be capable of drip marketing. "Dripping" is a type of internet marketing where emails and newsletters are incrementally sent to your subscribers over time. In other words, they are not flooded with your ads all at one instance. This is a way to comply with the laws against spamming.

In 2003, the United States ratified the CAN-SPAM Act. This law protects internet users from receiving spam advertisements. These spam ads arrive in huge numbers with no anticipated time, and they target virtually every internet user. If proven guilty, violators of the CAN-SPAM will have a penalty of $16,000 for every offense. A good drip marketing program will automatically prevent violations to the act. The program will also automatically download information from the database to sort email ads and send them at the customer's preferred schedule.

Viral Marketing

Viral Marketing is essential to your goal of increasing your sales. A good marketing program knows this. Hence, they must provide every email with "tell a friend" or "subscribe me" buttons. Your website design should also be incorporated with the viral marketing strategies of your marketing program. For example, an email advertisement must have links that will conveniently lead to sign-up forms or boxes.

Aesthetic value must also be a part of your intense marketing campaign. A good email marketing solution provides professional-looking templates for personalized emails and newsletters. Some marketing companies provide built-in software that allows creation of beautiful newsletters. You can create graphically rich email ads, without being a pro in Flash animation or Adobe Photoshop.

by: Victor Green

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