Excellent Profits Are Not Enough Or Pay Attention To After-sale Repair Shop 4s-4s Shops, After-sales

With the car net car Sell Lower profits, 4S shop more and more value automobile market

, the bulk of the automotive products are still based on non-automotive products into the steam began

Auto Show Hall. Related Reading: 4S shop services essential to verbal abuse cited BYD distributor disputes

4S vehicle maintenance shop doorways and more top secret "burn" doorway

Recently, a reporter at Tai Ling 4S store brands that its customers have massage lounge chairs, CD and other non-automotive-specific products in the sales. A reporter asked its staff to know, massage chair is the manufacturer to the owner on trial here, as well as hand in this guide use; CD album is a 4S store procurement staff, available to car owners to purchase and enjoy.

In general, the owner is a very consumption groups, they come to shop

Car repair Generally have to wait some time, auto 4S shop will therefore increase the number of consumer goods to improve service and increase profit? Reporter visited found that many of the current Zhongshan 4S stores have begun taking action, but to "amount to anything," I am afraid it remains to be seen.

Provide other goods stores and many

Reporter visited the Zhongshan major 4S shop, which provides excellent addition to automobile and consumer goods other than a lot of these products have massage chairs, CD, tea, etc., but not every shop has. Major 4S store sales than more or Aftermarket.

"Electronic fine and decorative items fast increase in sales every month in almost 10% growth." Wide Steam

Toyota Zhongshan Aida 4S store market segment manager, Xiao-Cong said, "Now the gradual diversification of customer needs, our exhibition room of the boutique are normally to buy back our own."

Dongfeng Nissan Chung Li Guo Jie, said deputy general manager of specialty stores, boutique shop counters are their business, they will focus on integrity and quality selection of manufacturers to

Cooperation The owner in the car, they will correctly guide consumers to purchase according to their needs, and some owners do not need to boutique owners that they would recommend not to buy. Li Guo said: "Today the car sales and gradually compress profit margins, we also pay attention to after-market car, but after the car market is not the focus of our profit. We now think that the gradual elimination of our customers with high maintenance costs 4S shop misunderstanding, in fact, 4S store many small maintenance projects are free. "

Placed subject to manufacturers of goods

4S shop car is a very important task is to enhance the brand, or manufacturers will not have as many such restrictions as such in the form of a gallery dealer, to sell certain non-automotive-specific products is to be manufacturers restrictions. "In fact, like a supermarket in the hall as the introduction of a goods sales area, on the customer lounge is very good. The one hand, 4S shops can increase profits, it also meets the daily needs of owners, owners also have to wait anyway repairing a car. "4S shop for a brand said," But, certainly the consent or acquiescence to manufacturers for the job or else we all do so, it is likely to cause confusion, to the customer feel good. "

Zhongshan head of Zung Fu Wu Darong promotion, said: "

Mercedes-Benz All of Fine Hall which are provided by Mercedes-Benz factory original, our showroom, the customer can see all the marks are arranged in accordance with the requirements for manufacturers, the Mercedes-Benz dealers manufacturers do not allow their sale and display in the Gallery not the Mercedes brand. "

"Show more of our boutique is a cultural show, the company's sales is a plus, but not a sales growth." Wuda Rong said.

's Comments 4S shop or pay attention to after-sales service

Still remains to be seen by fine profit

Brands are usually given in 3 years or 100,000 km warranty, maintenance policy, the owner generally 4S shops are not to go to conservation, as customers know 4S shop maintenance costs higher.

by: gaga

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