Exchange Bank: Cao Wide Flat "country Version Of" Home Appliance Chain - Health And Silver
Cao wide flat dream is to exchange silver made in China Wal-Mart.
The two were not completely not similar to Wal-Mart is also the country from Arkansas to come out of.
Exchange Bank said that simple is sold
Home Appliances Of.But States United States
, Suning Compared to the home appliance chain network coverage is three, four-city. And the National United States, Suning outlet "booth rental" sales associate different style, exchange banks to do is end sales.
The future of China's Wal-Mart is facing a "going out" dilemma. Cao, chairman of the Meeting of silver electrical Credit Suisse wide flat invited to introduce investors to help him, and the Pacific (601 099) on a post-industrial funds, Credit Suisse, he said: no need to draft, because the Pacific Industrial Fund "that thing I wanted to do something. "
2007 11 23, Pacific Industrial Fund valued 77 million U.S. dollars acquisition of 47% of the shares of Exchange Bank.
According to the Pacific ARC Capital Industrial Fund's Notice of Meeting of silver last year in the third quarter sales and net profit growth in excess of 110%.
By the fourth quarter despite the impact of changes in market conditions, exchange banks still maintained a growth in sales, "but profit growth is not so high."
Appliances "countryside" Cao wide level the story of familiar areas in Yangzhou, Jiangsu.
The Department of Silver "deep rural", it is because of an accidental cause.
2001, the CAO wide level found in the examination of financial statements, the company has grown rapidly logistics costs. He looked at the transfer delivery records to find out the reason: originally from rural to urban areas grew out of farmers to buy home appliances, and live scattered far as the road, this means we must send a separate send a consignment car ran a half-day.
Delivery locations until cobble together is the relative concentration of the supply or continue to get together after the one-piece to send? Cao wide level thinking: Given the market potential in rural areas, why not allow the farmers to buy electrical appliances at the gates of it?
"Now the market is like in the 1980s in rural China." Hui Liu said.
But if the 70% of the market, "we must find a localization of the channel." Wide flat, said Cao.
Exchange banks from the beginning to establish its own chain in the network. First, in every county-level city-operated stores open one, this shop is a model of exchange of silver shops, is around the 10-20 satellite town of radiation logistics platform, management platform and
Service Platform. "Every population of 50 000 -8 10 000 in the center of town there is a silver exchange stores", each opening between the two chains of a
Service Shop.Exchange silver direct sales stores around town recruiting or university entrance students studying at the local vocational school students, college students just entering the field school returned home exchange silver work, when employees to the company's business processes, management and marketing model Xue Daoshou, the exchange banks to encourage them to return home to run a franchise, own a small
Boss Instead of working for the exchange of silver.
The benefits of doing, "seat of stores on the town are very familiar with," Which even married, Which What are gains a complete electrical appliances. Franchisee not have the mentality of a large organization, you can guarantee "home within 1 hour to provide after-sales service."
"No choice?
Cao said his wide-flat, first located in small cities and rural areas, is a sink for silver in the competition's "forced resignation." However, this no alternative but to open up a new world.
by:gaga
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Exchange Bank: Cao Wide Flat "country Version Of" Home Appliance Chain - Health And Silver Anaheim