Exclusive Coupon Codes As A Way To Increase Revenue

Affiliate marketers are always trying to find new ways to improve their campaigns

, implementing new creative and new ideas to be ahead of the competition. Merchants are also looking for ways to increase their revenue through the affiliate channel and can help their affiliates, in addition to providing quality banners and content links, with an exclusive coupon.

Merchants and affiliate managers who know that coupon codes are powerful marketing tools usually issue a coupon for each special occasion of the year working for a category of products, or store wide. These coupons are usable for a limited duration, some being valid for only a single day, and offered to all affiliates.

There is nothing wrong to advertise a coupon with an identical code "Coupon20OFF" that a hundred of other partners will also promote. The best sites with excellent SEO and a lot of traffic will certainly benefit from these coupons. So what can give the smaller affiliates an hedge and help them convert better? A coupon that is exclusive to their site with a better discount.

If the partner's site is for instance "thepinkladyshop" with a .com or .net, an exclusive coupon code labeled "THEPINKLADYSHOP15OFF" will certainly produce more results than the classic "Coupon10OFF" that everybody else has. The exclusive coupon can not only be placed in the home page but also listed in an exclusive coupons section.

How affiliates get their hands on exclusive coupons? Some affiliate managers offer them directly to a selection of their affiliates with reasonable traffic. If there is no offer, the answer is to show the merchant that their products will be advertised and request an exclusive coupon with the name of the website as label.

If the merchant has an affiliate manager well aware of coupon marketing, it is unlikely that the demand will be turned down. In the contrary, there are a lot of affiliate programs run in-house by a staff of the merchant who just do not know of all marketing methods and they may not understand the request. They may also not be able to give more discount or have limitations in their shopping cart.

After several exclusive coupons have been created for a website or blog, it is essential for the affiliate to let visitors know that they can't be seen anywhere else. Each coupon must have their proper description with restrictions if any, and validity. Exclusive coupons with no expiration dates are the best as they can be set for once and do not need to be updated.

Affiliates who haven't discovered the power of coupons or exclusive coupons to promote their favorite merchants are certainly missing on a way to increase their affiliate income. It is not necessary to build a coupon website to promote coupons but it is certain that visitors will be grateful to have saved money purchasing through the affiliate's site.

by: Michel Gerard

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