Executive Coaching And Social Media

Executive coaching dealing with social media and networking has become a much needed

resource for CEOs and managers who are looking for education about getting involved with social media. Half of small and medium businesses are using everything from blogs an social networking sites for business purposes, and its working. Executive coaching and media training can help executives understand the right ways to engage in important online social networking and the wrong things to do that could cost them their businesses, so it is very important that a good training program be attended.

There are literally hundreds of millions of people around the world who are involved with social networks, which is exactly why executive media training is very important to an executives ability to tap into these markets. Even though most of the social media sites were originally started for consumers and not really for business purposes, those businesses can easily engage in conversations with customers, receive feedback, use sites as a sounding board for their ideas and thoughts. Using this type of media also accelerates the learning trust between businesses and their customers, and trust is one of the most important components of that business customer relationship.

One thing you have to keep in mind is that you should not get started at a point in your company when there is significant product weakness or there are customer support issues. The point to remember is that word spreads like wildfire, good or bad. This means that word about good products is going to improve things for the company, but word about lousy experiences and products can kill your company. You also should be careful about your advertising, marketing and selling people in social networks tend to get annoyed by this, and they will remember the companies that are cutting in on their social time with ads not in a positive way, either. A good executive coaching program is going to tell you that instead of selling, use these networks to inform, educate and entertain others.

Be very careful before you get started with social network sites, because if you set up a profile or a page on one of them and then you abandon it, this will make your company look very bad worse, in fact, than not having a page at all. A good executive coaching and media training program will enlighten you to the benefits, applications, uses and protocol of sustaining your participation and interaction with those millions of people around the world.

by: Phoenix Delray

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