Exhibitors Have To Pay Attention To Two Errors - Show Knowledge, Exhibitors - The Toy Industry

Enterprises to participate in what the show? Answer this question is simple but not so easy

, it simply is because thousands of domestic annual exhibition, a large number of means which "always a right for you," but not easy to figure out is, " Which in the end for me? " Some companies believe in "the wolf could not bear children set vain" and insisting that non-development would not join the exhibition name, there's the pinch pennies, 4 net. These practices are appropriate? Let us listen to the views of some industry experts.

Development of low-cost, low-cost does not mean

Show many companies choose to do when the cost of the event the primary target, always show the pursuit of low development costs, which operate on the blame. But, after all, the vast number of small and medium enterprises, the limited funds they have Qinjianchijia. However, if only because of that low-cost and low development fees to make such a decision is entered into the error of the exhibition. Lizards, general manager of enterprise management consulting firm, Huang Jiyi that, while the surface exhibitors pay the money to buy the booth, but it should be provided to exhibitors show something much more than that, group exhibition are if they can not provide the necessary publicity, set up and information services support, that show also lost its existential meaning.

The United States in 2000, research data shows that during the course of exhibition, through various means to increase the percentage of each attract an audience: advertising is 46%, 104% sponsored exhibitions, press conferences, 77%, entertaining activities 86%, these activities are inseparable from the group of exhibitors of the organization involved, the participation fees are too low often means that the organizers to pull down the East meeting West, more than the expense of service quality for the price of soft and hard to attract business and profit. For this exhibition, no matter how low development costs should not participate, because it is merely a waste. Therefore, the low development costs does not mean low cost, only to find the "right" can not vote "expensive."

And enterprises are to be found in the sea from the show that "right" of the show, in addition to relying on group activities provided by exhibitors and services, should also be needed to train their internal structure and sufficient preparation in advance to have The as. That exhibitors not only need to establish specific objectives, but also need to know by what means to achieve it.

U.S. Penton Media.Inc president StephenSind that, for enterprises, participating is actually to promote their own products, obtain orders, but marketing to achieve the ultimate goal, but also a lot of groundwork before. Research through surveys, will exhibit the importance of marketing purposes to do the ordering, they are followed to determine new customers 42.4%, 38.6% enhanced the image of the product, find new customers 37.4%, 32.2% qualified customers directly to explore, from the existing potential customers found that 29.1% of new customers, get orders for only 16.9%.

Many exhibiting companies are often only a temporary owner of advice immediately rushed to register. Notice, opportunity favors the prepared mind, participants not only stand platform, handed a business card, issued leaflets that simple. CCPIT Guangzhou, Wang Hui-chun, vice minister of the exhibition on view to be seriously preparing for an exhibition, usually takes 6 to 8 months to prepare for related matters. The Huangji Yi also emphasized that exhibitors through careful planning and meticulous efforts to create highlights at the show, for the eye, and the end of the show does not mean the end of exhibitors marketing activities, should continue to collect and show customer contact and communication , if necessary, sent home to visit, to demonstrate the company's strength and sincerity.

Show the scale of one-sided pursuit of inappropriate

Similarly, there are some enterprises in the selection show, they tend to the industry's largest companies as its benchmark for evaluation, adherence to the "fine line", non-development would not join the exhibition name, this is not entirely reasonable. In response, Wang Hui-chun, now the total number of private enterprises to get into the same world with the name of development, regardless of whether their products for the exhibition, found after an exhibition also prefer to wait for the crowd did not go in for many years, some even have the 6-year refused to participate in other exhibitions. But need to understand that with the size of the different enterprises will naturally lead to their goal difference in participation.

For large enterprises, the participation is not limited to promotional products, contact the customer, in many cases also include the overall shape the corporate image, maintaining consistent brand consideration. To achieve the additional goals, we should pay the additional cost. But show has such a high value of reason, just because it was a colorful scene, the different needs of enterprises can learn what they want, there is no set both the same, put the purpose of all quasi-standard. For most SMEs do not have to bear these additional costs and the necessary resources, or input their participation should be allowed to achieve the best cost-effective, rather than blindly follow blindly.

by: gaga

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