Expand And Grow Your Real Estate Marketing With Advertising That Really Works

The ad business must stay on top of the game in order to continually increase sales

. New technology creates new opportunities for businesses to make potential customers aware of a product or service. One of the more recent innovations is SMS, or Short Message Service. SMS, in use in Europe and some regions of Asia since the early 2000s, uses mobile phone numbers to send content to subscribers. This system is now increasing real estate marketing with wireless advertising.

It works very simply. As a genuine advertising method, it follows guidelines and processes laid out by wireless industry carriers which govern marketers. Advertisers use purchased lists of mobile phone subscribers as a base for sending text messages. These messages can be simple promotions, or updates on previous information. The immediately apparent controversy surrounding those messages hinges on whether people really want to receive them, and whether they are an intrusion on privacy.

That issue, however, should not be a problem. Many countries do not charge a wireless user to receive these bits of advertising. And, all U. S. Mobile marketers must agree to follow the rules set forth by the Mobile Marketing Association Consumer Best Practices Guidelines. Those require the assurance that mobile operators will allow any customer to opt in or out of the system. Privacy issues, such as mobile spam, wireless security, personal ID and location are also being addressed. This has allowed the practice of text advertising to expand greatly in many countries. This new information system is proving to be very beneficial in getting product information directly to customers.

Privacy is the number one issue. While new laws have been enacted to protect this consumer right, they do not restrict the potential growth of a changing industry. They have reduced obstacles in the way of growth and expansion, and allow competition and investment. As in any new industry, these regulations are changing with the times, allowing SMS to become a vital new channel for advertising.

Nowhere is this more evident than in the housing sector. For some time now, real estate marketing has been utilizing SMS marketing successfully. This technology is proving invaluable in giving potential buyers the information they need without any delay. Due to the recent recession, portions of the housing market are still under-performing, and SMS can drive sales growth. This method surpasses many of the older advertising media in response numbers.

The days of throw-away fliers are waning. When opted into a mobile text advertising service, people can receive the information they want specific to a product or service. This fits beautifully into selling homes and land, since the majority of us are rarely without our mobile phones. According to some recent statistics, reaction to a text message is almost 70% higher than the response to a message left on the door or mailbox.

When searching for a new home, many people still drive around a neighborhood to see what is available before they call an agent or group. If those same future property owners belong to an advertising messaging service application geared to property sales, driving by would also include text messaging the agent listed. Almost instantly they will receive details and a brief photo tour, which ca help an indecisive buyer make a good choice. The selling agent also benefits because he has the buyer's cell number in real time, while that customer is in front of the house. The buyer has initiated the contact, and the seller can help keep the buyer interested through specific information.

Real estate marketing with wireless advertising has fueled the development of new phone and computer applications specific to this type of selling. These apps allow the agent to upload listing information, and then generate new leads. Using them is simple and easy. They provide a 21st century solution to the age-old problem of how to capture and retain valued customers.

by: Ryan Nelson

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