Expanding Your Clientele To Sustain Profitability In A Challenging Economy

Remember the days when a stylist could succeed on walk-in business alone

? Times are tough, and beauty professionals are constantly in competition to gain and retain their clientele. If your business isn't thriving the way that it used to, it might be time to reevaluate and recreate your business strategy.

If your existing client-base is extending the time in between their appointments, then growing your clientele is the only way to sustain profitability. While direct mail and print advertisements were once industry-standard staging schemes, creating a digital presence has become the most cost-effective way to market yourself and your business.

The more you put into promoting yourself, the more your clients will identify you as an industry leader. The first step in digital marketing is to update your client database. You must have a comprehensive directory of your entire clientele which includes:

* Name

* Address

* Telephone number(s)

* Email address

Some salon and spa specialists like to include additional client information (ie. birthday, anniversary, etc.); these four figures are the bare minimum that you should amass. Make sure to keep your catalog current and confirm client information on a regular basis.

Contacting your clients through email can be challenging; you do not want to bombard them with an excess of ineffective information. Construct a marketing schedule that will keep them up-to-date without being too exhausting. Bear in mind that you do not want to alienate people by stuffing their inboxes full of newsletters and updates.

Take into account that there is no better way to attract clients than through word of mouth. Many industry experts incorporate discounts for friends and families, referral incentives, and other offerings for help with growing their business. E-Marketing is an economical approach to elevating your presence online.

Creating web presence is perceptibly pioneered by producing an actual website. Websites are now easier than ever to get started; building and promoting your own site is incredibly simple and straightforward. However, if you do not have the time or patience to create your own website, many beauty professionals are taking advantage of the numerous social networking outlets. Sites such as Facebook(R) and MySpace(R) have paved the way for those with limited internet fluency to produce professional pages with no cost.

By utilizing these online tools, you can keep your clients informed on everything, from learning a new technique to changing your hours and everything in between. Regardless of the information you choose to emphasize, you are connecting with your clients, thus promoting yourself in a completely cost-effective manner.

Investing time and dedication into creating a web presence and an effective E-marketing campaign will prove highly profitable. By putting the necessary pieces into place, you and your work will become more accessible to your client database. Additionally, once the industry becomes a less daunting domain, you will be in a preeminent position to exceedingly expand your business and raise your prices.

by: Bert Carder

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