Expanding the Blogosphere by Shrinking the Blogs
In this era of technology, everything appears to be shrinking by the day distances or devices
. People talk about the world being a global village. Gadgets decrease in efficiency. Very few have the patience to read a one-thousand page novel anymore - they would rather buy its abridged version. In such a scenario, it comes as no surprise that blogging has taken the same turn.
Conventional blogs used to contain properly composed entries, arranged in a reverse chronological order. Some of the entries were very-in-depth. Of course, the length of the entry itself varied from blog to blog. They could be as short as one-liners, while others would be long and excessively descriptive.
With time, blogging software has given way to microblogging. As a whole, this essentially means that the posted entry will be short, very concise text. Interestingly, also with time, new terminologies have surfaced. It is common to hear the terms "tweeting", or "status updates".
BACK IN TIME
It is interesting to note that now the term microblogs' came into existence. In 2005, the term "tumblelog" was given to those blogs, which had a collection of small text entries, or multimedia ones. The idea was that everything was "tumbled" on one blog. By 2006 and 2007, this term eventually gave way to "microblog" which, one has to admit, is a more sophisticated way of referring to it. A Chinese website counted the total number of micro blogs in May 2007 and the total came to eleven. Since then more and more websites have joined the micro blogging world.
Of course, social networking websites were not to be left behind this phenomenon, so they came up with their own integrated version of micro blogging which allowed them their users to post what's on their mind or what they are currently doing. Apart from Face book and Orkut, micro blogging features are also present in MySpace and LinkedIn.
IN A WORD
Micro blogging is actually an excellent way to connect for people who otherwise would have no time for conventional blog entries. Micro blogging gives then a way whereby they can simply write whatever is currently on their minds, but is saves them and their readers from writing or reading long or boring entries. Obviously when you are limited by 100 or so characters, you cannot afford to be very wordy.
Micro blogging is also convenient for readers as they do not have to scroll over paragraphs and paragraphs or someone's bad day or wait for a heavy image or long video to load. It saves time and gives one the scoop anyway. That is probably one of the reasons why there are so many "businesses" on twitter.
Readers digest and The New York Times are only two of the big names that post a steady flow of twitter updates for their followers. Of course, they have their own blogs too, but micro blogs have an audience of their own.
The CONS
As with every type of blogging, micro-blogging comes with its own drawbacks. The main disadvantage is that you probably lose out to the depth of an issue, and simple scrape the surface of the topics and this is precisely what can lead to misinterpretations at times. Readers have to be wary of how they treat this information; creditability and accuracy are often critical issues. Also micro blogging is apparently not the domain of every individual in cyber space. Micro Blogging may take less time, but it certainly requires more commitment. It is very easy to lose enthusiasm and consistency with a micro blog. A survey showed that only 10 percent of twitter users account for 80 percent of activity. Businesses on Twitter have their own issues to deal with.
There is a lot of potential for company information to leak out thorugh employees using micro blogging and social networking services. This gives rise to another main issue - how is the microblogging website in question handling its security? Any laxity in this regard can have major repercussions, especially since microblogging, can lead to the compilation of entire dossiers on the lifestyle and habits of individual users.
ALTERNATIVELY
The above cons should not deter any excited micro blogger. If one does not have time to log onto a separate website to post the updates, then the social networking websites which is visited regularly can be used for the same purpose. Micro Bloggers can stick to the same guidelines of ethics that they would in the conventional blogging scenario.
On the corporate level, companies can communicate to employees in a non-technical way the potential for breaches of privacy and security and ways in which to avoid inadvertent information leaks.
Micro blogging services can also make clear their terms and conditions, detailing the usage of information posted by users, along with the security measures they have put in place. There is no reason the potential of microblogging cannot be explored to its extent.
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By: Talha Bin Shakeel
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