Expansion Spree Of Bangs Indias First Domestic Spiced Flavored Fried Chicken

Bangs is Indias first domestic spiced flavored fried chicken brand which came into existence in Chennai in the year 2009

. The companys Founder Asvin Simon, owing to a passion for fast food, thought of banging the fast food market with a new kind of twist in the menu and came up with the idea of launching Bangs. The company, which started with a small kiosk in just 80 sq.ft area, is now present across more than 13 states, including Gujarat, Punjab, Uttar Pradesh, Tamil Nadu, Karnataka, Bihar, Madhya Pradesh, Maharashtra, Haryana, Himachal Pradesh, Andhra Pradesh and Rajasthan, through 31 plus outlets. Bangs have planned to open 12 more outlets by the end of June this year. These outlets are a mix of three types of formats restaurant, kiosk and express.

Other than fried chicken, Bangs also offers a variety of fast food options including burgers, wraps and pasta, along with a large number of sidekicks, tempting desserts and drinks. The company operates a fully-equipped, state-of-the-art research and development facility to create new products and interesting combinations. Each new product is tested by a carefully selected consumer panel for an accurate and relevant feedback. Existing products are also constantly revised to increase quality and taste. It is made sure that the menu gets revised after every six months to attract the existing and new customers.

Bangs is known for its tasty burger and fried chicken, variety of menu, low pricing and fast service options. The company has recently been recognized as one of the top 100 brands in India by Franchise India Corp. All its franchisees are benefited by the powerful brand association, operational and management support, extensive purchasing and distribution network and new product development. As a Bangs franchisee, the outlet owner receives technical and marketing support on a continued basis. Periodic visits are carried out at the franchised outlet for business reviews, market development and general business coordination.

Expansion Spree:

Taking into account the positive customer feedback, Bangs adopted the franchising business model in the mid of 2010. This model was liked so much that within a span of one year, the company has increased the number of outlets to 31 with numerous more outlets in the offing. With an annual turnover of INR 9 crore, Bangs is aiming at 50 more franchisees by December 2012.

Through the franchisee route, Bangs expanding its network with open 500 outlets across the country in the next five years, 100 would be company owned while the rest 400 would be franchise.

Bangs have planned to open their outlets in overseas. Their first outlet would be opened in Doha (Qatar) by July this year. The Company is planning to open three more outlets in Doha by the end of this financial year.

Besides the upcoming location in Qatar, Bangs plans to open more outlets internationally targeting the Middle East Region.

by: RUCHIKA WADHWA

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