Explaining What A Fundraising Thermometer Is And How You Use It
Explaining What A Fundraising Thermometer Is And How You Use It
Everyone probably knows what a thermometer is and how it is normally put to use. When you are feeling ill, you take your temperature with one of these things to see how warm you are. The higher the number, the higher your temp. A fundraising thermometer acts similarly by measuring the amount of money being raised to reach a goal. Reaching the goal in the bulb of the thermometer is exciting!
One of the first thermometers was designed by Daniel Fahrenheit in Germany. The familiar glass container holding mercury in a red bulb signified how hot you were or how high your fever was. Fundraisers have adopted this look for their gauges of how well their efforts are doing in raising money for a cause. It is not made of glass but of heavy paper or wood, depending upon where it is to be located, and painted most often in bright colors of white, red and black.
These displays of a thermometer help to keep folks motivated and directed towards the goal set. It is exciting to, for instance, drive by the display and watch the red line move up as donations are added to the total. It can also encourage those who may not have made their donation yet to get a move on and do it! Sometimes it can create an air of competition to be the one to put it over the top.
There are many uses for these gauges of success, from schools raising money for different clubs and so forth to churches and their various charities that need money to continue functioning. Sports clubs often use them to track their success and the need for more exposure to encourage more flow of money into the coffers. Organizations use them as well, for the same reasons.
If the thermometer is going to hang indoors, then poster board, pencils, and markers in different colors are fine. Using pencil, draw the shape of a thermometer, indicting in black marker, as well, the placement of lines for amounts of money. Place the bulb at the top, being empty at this time. As the donations pour in, color in progress with red indicating the appropriate amount. When the goal is met, the bulb at the top should be filled in with red.
If you are going to display one of these things outdoors, it should be made of wood, most likely, to withstand the onslaught of weather. Water proof paints would be a wise choice, too. The same techniques would be used as in the indoor display.
The thermometers do raise awareness and increase excitement, making an air of competition about the drive for more and larger donations. There are even online thermometers that can be purchased for your organizations web site.
The need for donations to worthy causes is no more apparent than in the annual drive on television around Labor Day in the United States. A very popular entertainer has made it his life cause to raise funds for "his kids". These donations come from around the world. They use a very large digital fundraising thermometer to show the many millions of dollars being happily donated to this worthy cause.
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