Explanation: The Chinese consumer market in the six doors and windows industry trends - doors, windows, development, and consumption - building

Explanation: The Chinese consumer market in the six doors and windows industry trends - doors

, windows, development, and consumption - building

2010, compared with other countries, China may be faster national economic rebound. But after this round of global Financial Turmoil, the international economic environment is changing. First of all, the golden age of China's exports are likely to be history, will inevitably lead to China's low value-added, labor-intensive enterprises are facing a crisis and transition; Second, the domestic Doors and windows The market's competitive landscape is changing, crisis, he found that the brand holds the high-end market, now began to march in the low-end. In this context, windows 2010, six consumer groups will be a new trend emerged.

First, consumer access to the full participation of the times

Consumers today is not whether consumption of consumer products companies have other up, consumers are no longer passive, they want to keep a dialogue with business, and do not trust the authorities, more trust their instincts and reputation, suggesting that production and marketing-one The time has come.

Secondly, the rise of health spending

By melamine, H1N1 and other effects, degree of consumer health concerns, a sharp increase for the green, Environmental protection More preference for the concept of windows and doors products, doors and windows establish a healthy business environment to the product brand will bring more market opportunities.

Third, civilians living trend has emerged of the fine

Consumers at this stage of the doors and windows, doors and windows do not necessarily buy high-end brand decorative home products to display their exquisite life, but a little hard to get what you want exquisite living space, such as a Decoration Was beautiful and comfortable home, as long as you have the creativity, anything is possible. Therefore, the Chinese civilian population of the emergence of a new consumer market in the doors and windows, door and window products that meet the middle-income through the pursuit of fashion, but the consumer psychology, but also, their purchasing power in the market. Doors and windows in the high and low ends of the high-end brand to compete, to meet the "full refinement" of the tide, high-end windows and doors brand marketing strategy must be adjusted accordingly, introduced the next step to meet the consumer market products.

Fourth, the rise of female power consumption

The data show that in the United States, women in control of about 80% of consumer spending, which accounts for the national GDP of 2 / 3. China's third census, according to statistics, females account for 48.7% of our population, of which a strong consumption power, a greater impact on consumption of 20 to 50-year-old middle-aged women, representing about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as the family's "Chief Procurement Officer" role. Especially in the Home Building Materials Other sectors such as consumer goods, the protagonist played by his wife.

Fifth, more consumers seeking new sensory experience with the brand of Marxism

Today, the brand experience into the shop, participate in the experience of activity as an important measure of consumers understand the doors and windows, while store-end experience design for the meaning of brands has become increasingly prominent.

Sixth, consumers enter the era of popular entertainment, amusement and highly diversified

Chinese increasingly diverse forms of entertainment, consumer entertainment platforms to create windows into the consumer entertainment business in a new window Marketing Strategy.

Meet future consumer trends change, door and window company in China may face the three paths, the first is the concern that China is a rising market, the city's new rich, learned new rich Chinese urban households is expected to exceed 21 million; second, from the existing one, two, three-market consumer groups to find opportunities for product upgrades, such as the renovation of second-hand housing market to upgrade consumption; third is to go down, county, and hundreds of millions of rural areas will be the next level of consumer markets.

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